Partnerships drive subscription growth. We build the engine behind it.

Since 2017, we have been building the tools that make partner programs work the way subscription businesses actually operate. Over 3,000 companies trust us to run theirs.

3000+

Subscription Business

2017

Purpose built for subscription billing

Trusted by 3,000+ SaaS businesses

4.5

4.9

Our story

Affiliate tools built for e-commerce don't understand subscriptions. Every renewal becomes a manual correction.

Most subscription businesses adopting partner programs reach for affiliate tools built for e-commerce. Those tools track the first payment. They have no concept of what happens at month three when a customer upgrades, or month six when they cancel.

The result is commission numbers that diverge from billing reality. Finance can't verify them. Partners don't trust them. Someone is reconciling a spreadsheet every payout cycle.

FirstPromoter was built to remove that. Commission logic tied directly to billing events. A customer upgrades: the commission adjusts. A payment is refunded: the commission is reversed. No manual correction, no support request required.

The goal is a partner program that operates accurately at any scale, whether you have 5 partners or 5,000.

Founder's story

"I relate to affiliates because I started as one.

That was the time when I noticed a gap in the market because I couldn’t find any tool to help me set up an affiliate program fast and work well with subscriptions. All of them required complex integrations and couldn’t handle cancellations, upgrades, downgrades, or refunds automatically.

That was where FirstPromoter started".

— Virgil C.

Founder at FirstPromoter

How We Build

What we stand for.

Four principles shape every product decision, every support interaction, and every hire we make

Partners who trust the numbers stay active

A partner program grows when partners believe what they see. Commission accuracy is the foundation the channel is built on. When the numbers are right, partners stay engaged and bring in more customers.

Subscription lifecycle logic runs without effort

Renewals, upgrades, downgrades, refunds – the partner program handles all of it automatically. We take the operational weight off the team so they can focus on growing the channel.

A partner program that launches fast starts compounding fast

Every week a partner program stays on the roadmap is a week it generates nothing. Fast implementation is a product responsibility. We build to get subscription businesses live in minutes and growing from day one.

Our roadmap comes from the businesses running on FirstPromoter

Every product decision runs through one question: does this help our customers grow their partner programs? Their growth is the measure of ours. That is how it has always worked here.

The Team

A small team with deep ownership over every part of the product.

When your partner program grows, the product needs to grow with it. Each person on the team owns a specific layer and drives it forward.

Virgil

Founder

Spotted the gap in 2017 and built FirstPromoter from the ground up into the partner infrastructure SaaS businesses rely on today.

Ieva

CEO

Leads the company with executive depth and product instinct earned scaling SaaS businesses at the highest level.

Robert

CTO

Owns the infrastructure that keeps every commission, webhook, and billing event running accurately at scale.

Tautvydas

Head of Marketing

Builds FirstPromoter’s market presence, turning partner programs into scalable SaaS growth channels.

Louis

Head of Customer Success

Makes sure every customer gets live fast, stays supported, and gets more out of the platform over time.

Maxwell

Product

Defines the product roadmap and turns customer needs into features that keep FirstPromoter ahead.

We’re hiring.

Direct conversation with the team. No recruiters, no panels.