Why SaaS companies choose FirstPromoter
Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.
14-day free trial. No credit card required.
| Feature | FirstPromoter | Tolt |
|---|---|---|
| Best for | SaaS companies looking to scale affiliate programs | Early-stage SaaS looking for simple, modern setup |
| Core differentiator | Full-featured platform with advanced control, reporting, and integrations | Clean UX, modern UI, simple setup |
| Billing integrations | Stripe, Paddle, Chargebee, Braintree, Recurly | Stripe, Paddle, Chargebee |
| Link tracking capabilities | Advanced tracking with links, coupons, direct URLs and attribution control | Link tracking with basic attribution |
| Coupon capabilities | Coupon tracking + auto-create Stripe coupons | Coupon tracking (no auto-generation) |
| Attribution options | Flexible attribution (links, coupons, direct tracking) | Standard attribution |
| Commission flexibility | One-time, recurring, multi-tier (sub-affiliate) up to 3 tiers, custom rewards per plan/product | One-time, recurring, custom rewards (no multi-tier or multi-level) |
| Payouts | One-click PayPal and Stripe payouts, Wise CSV export, Auto-payouts on Enterprise, EU invoicing | Bulk payouts supported, no built-in auto-managed payouts or invoicing |
| Reporting | Advanced reporting with 20+ metrics and detailed breakdowns | Limited reporting |
| Fraud controls | Advanced fraud detection, approval rules, refund tracking | Basic fraud protection + refund tracking |
| Affiliate dashboard branding | Fully customizable, custom domain, CSS/JS support | Limited branding (custom domain only) |
| Email automation | Built-in email automation + broadcast emails | Email automation + broadcasts |
| Tax form collection | Built-in W-9 / W-8BEN collection | Not included |
| Team members & roles | Unlimited team members with role-based permissions | No role separation (same permissions for all users) |
| Postbacks & API | API and webhooks on every plan, postbacks on Enterprise | API available |
| Starting price | $49 / $99 / $149+ per month | $69 / $99 / $199+ per month |
Worry free migration
- Affiliates don't have to change the links
- Reliable migration assistance
- Simple and standard migration process
3 simple steps
Choose the right plan for you
Share the CSV file with the affiliate & referral details
Migration will be completed in 24-48 hours
Why customers choose us
Your business is in good hands
FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that needs to be seen!
Co-founder at Submagic
Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it’s perfect!
Marketing and Partnership Manager at CustomGPT
It’s gotten a lot easier since the launch of V2 for sure! Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them. Rest of the work is: go through new applications once a week, check out data at least once a month, send out emails to affiliates if we do campaigns/have product releases.
Product Ops Managerin at neuroflash
Common questions
Both are built for SaaS. Tolt connects to Stripe, Paddle and Chargebee. FirstPromoter adds Recurly and Braintree, and includes multi-tier commissions up to 3 levels on every plan. See how other tools compare in our list of Tolt alternatives.
FirstPromoter’s regular plans are $49, $99 and $149+ a month, with unlimited team members on every plan. Tolt starts at $69 a month with 3 team members on its Basic plan. Both price by affiliate-driven revenue and neither takes a cut of it. See FirstPromoter pricing.
Every FirstPromoter plan includes mass payouts through PayPal, Stripe, Wise, crypto or bank transfer, and Enterprise adds managed Auto-payouts. Tolt pays through bank, PayPal, Wise or crypto, with auto payouts from its Growth plan at a 2% processing fee.
Yes. Share a CSV of your affiliates and referrals and the FirstPromoter team handles the migration, usually within 24 to 48 hours. Affiliates keep their links, and on Stripe you can import billing history when you switch.
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Go live before the end of the day
Connect billing, set commission rules and launch. Tracking, payouts and compliance scale from day one.
14-day free trial. No credit card required.