FirstPromoter vs Tolt

Stable platform vs. early beginnings. Discover what makes FirstPromoter the better choice

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Features Icon
Features Icon

Robust API, webhooks & more

Robust API, webhooks & more

Key features

Key features

Advanced reporting across 18 data points. Flexibility with variable and non-monetary commissions, post-back URL and more.

Advanced reporting across 18 data points. Flexibility with variable and non-monetary commissions, post-back URL and more.

Brand Icon
Brand Icon

Showcase your business

Showcase your business

Brandable dashboard

Brandable dashboard

Express your brand identity to the smallest details by customizing our brandable affiliate dashboard. Add the title and description, edit the theme, add sign up fields and more.

Express your brand identity to the smallest details by customizing our brandable affiliate dashboard. Add the title and description, edit the theme, add sign up fields and more.

Assets Icon
Assets Icon

Compelling assets

Compelling assets

Advanced assets

Advanced assets

Empower your affiliates with compelling assets of any kind. You have the flexibility to upload branded documents, images and text content.

Empower your affiliates with compelling assets of any kind. You have the flexibility to upload branded documents, images and text content.

Reliable platform vs uncertain feature

FirstPromoter is a better choice than Tolt for SaaS companies that want a more complete and scalable affiliate platform with advanced control, reporting, and integrations. Tolt offers a clean, modern experience and quick setup, but is more limited in flexibility and advanced features.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Tolt
Best for
SaaS companies looking to scale affiliate programs
Early-stage SaaS looking for simple, modern setup
Core differentiator
Full-featured platform with advanced control, reporting, and integrations
Clean UX, modern UI, simple setup
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month
Firstpromoter
Tolt
Best for
SaaS companies looking to scale affiliate programs
Early-stage SaaS looking for simple, modern setup
Core differentiator
Full-featured platform with advanced control, reporting, and integrations
Clean UX, modern UI, simple setup
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month
Firstpromoter
Tolt
Best for
SaaS companies looking to scale affiliate programs
Early-stage SaaS looking for simple, modern setup
Core differentiator
Full-featured platform with advanced control, reporting, and integrations
Clean UX, modern UI, simple setup
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.