Referral Marketing Software for SaaS

Turn customer referrals into trackable growth

Track every referral back to a billing event, automate rewards and run the entire program inside your own product.

14 days free trial. No Credit card required

Trusted by 3,000+ SaaS businesses

4.6

4.9

Trusted by 3,000+ SaaS businesses

4.6

4.9

Trusted by 3,000+ SaaS businesses

4.6

4.9

Referral Software for Subscription Businesses

Turn word of mouth into a structured referral program

See every referral and what it earned

Track each referral back to the exact billing event that confirmed it

See who referred, which plan converted and the revenue earned

View referral revenue at account level and per individual campaign

Rewards that run without spreadsheets

Rewards queue automatically once the billing event is confirmed

Fulfillment runs inside the same system that recorded the referral

Set manual approval for rewards above defined amount

 A program that looks like your product

Embed the referral portal in your app with automatic customer login

Custom domain, logo, your colors and fonts on every screen

Customers share links and check reward status inside your product

14-day free trial. No credit card required.

SaaS Referral Program Dashboard

Every referral and reward on one screen

FirstPromoter is built for subscriptions. Automatically track recurring and one-time charges, cancellations and refunds.

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Quick Referral Program Setup

From setup to live in four steps

01

Customer gets their link

Each customer receives a unique referral link from the portal embedded in your product.

01

Customer gets their link

Each customer receives a unique referral link from the portal embedded in your product.

02

A friend signs up and pays

The referred customer converts and the billing event fires in your billing provider.

02

A friend signs up and pays

The referred customer converts and the billing event fires in your billing provider.

03

The reward queues itself

Attribution is recorded and the reward is queued once the billing event is confirmed.

03

The reward queues itself

Attribution is recorded and the reward is queued once the billing event is confirmed.

04

Both sides see the result

The referrer sees their reward status update. You see the complete record behind it.

04

Both sides see the result

The referrer sees their reward status update. You see the complete record behind it.

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

Dan Harvey

Co Founder and Chief Revenue Officer at Passion.io

2/3

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

Kayla H.

Affiliate Manager at Carrot

1/3

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Core Referral Program Features

Referral software that handles the edge cases

Referrals that churn cost you nothing

If a referred customer never reaches the reward-triggering billing event, no reward fires. Reward spend follows confirmed revenue only.

Fraud is caught before a reward fires

Self-referrals and suspicious leads are flagged automatically before anything pays out. Ad traffic fraud detection adds a second layer.

A broken link never loses a referral

Log any referral manually from the dashboard and rewards apply to future billing events. Every entry carries a timestamped audit record.

Separate programs for every segment

Run different referral programs for separate plans, tiers or customer types. Each keeps its own reward logic, portal setup and reporting.

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Billing integrations

Works with the billing stack you already use

Five native billing connections

Stripe, Chargebee, Paddle, Recurly and Braintree. Rewards connect directly to subscription events in your billing provider.

Any other provider via the API

Track referrals and sales events through a custom integration for any billing provider outside the native list.

The rest of your stack, connected

Connect surrounding tools through Zapier, Make, Albato or n8n. The n8n integration ships as a dedicated node.

billing integrations FirstPromoter
billing integrations FirstPromoter

Advanced Referral Software Features

Automated referral rewards and the operations behind them

Billing triggers

Reward types

Dual-sided rewards

Approval controls

Self-referrals flagged before commission is recorded

Trigger the reward on the first charge, a charge or month count you set, or every billing event for the lifetime. Nothing fires until that event is confirmed.

Firstpromoter Self-referral detection

Billing triggers

Reward types

Dual-sided rewards

Approval controls

Self-referrals flagged before commission is recorded

Trigger the reward on the first charge, a charge or month count you set, or every billing event for the lifetime. Nothing fires until that event is confirmed.

Firstpromoter Self-referral detection

Coupon code tracking

Assign coupon codes referrers can share where links don't travel well, like conversations, communities and checkout pages.

Direct URL tracking for B2B

Give a partner company or business customer a dedicated landing page. Visitors who arrive there are attributed without a tokenized link.

Performance bonuses

Set one-off bonuses that fire automatically when a referrer reaches a customer count or revenue milestone that you define upfront.

Automated emails

Message your entire referrer base at once, or set trigger-based sequences that run when a referrer joins, hits a milestone or goes quiet.

Team roles, 2FA and SSO

Define what each team member can view or manage with granular permissions. Two-factor authentication covers login and payments separately.

AI assistant and MCP server

Query performance, surface customers who haven't referred yet and approve pending rewards by conversation, from the dashboard or any AI client.

14-day free trial. No credit card required.

The Referrer Experience

What your customers see when they share

Casestudy

Casestudy

Industry / SaaS type

Started with a public affiliate program and an in-app referral loop for free users. Now runs both simultaneously, with 15% of paying customers coming through affiliate-driven channels.

+8,000

New users

100 / month

New paying cusomers

30+

New promoters/month

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Frequently Asked Questions

Frequently Asked Questions

How long does setup take and what does my developer need to do?

Can I embed the referral program inside my product so it looks like mine?

What reward types can I offer? Does it have to be cash?

How do I avoid rewarding referrals that churn before paying?

What if a referral link breaks or a customer says it didn't track?

Can the referred customer get a reward too, not just the referrer?

Can I run different referral programs for different customer segments?

Don’t see the answer you need?

Just drop a message and we will get back to you ASAP.

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Set up your referral program this week

Connect your billing provider, define your reward logic and launch. No long implementation. No ongoing ops work.

14-day free trial. No credit card required.

Set up your referral program this week

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Set up your referral program this week

Connect your billing provider, define your reward logic and launch. No long implementation. No ongoing ops work.

14-day free trial. No credit card required.