TL;DR
- Moved off Adcell, which the team found outdated and not intuitive enough
- Runs an affiliate program and an in-app referral program side by side
- Screens affiliate applicants with a short questionnaire about audience size and experience
- Keeps upkeep light: weekly application reviews, monthly performance checks, and emails around campaigns and product releases
Why neuroflash chose FirstPromoter
A move off Adcell to a setup that needs little upkeep
neuroflash had used Adcell, but found it outdated and not intuitive enough to help them earn money or recruit the right affiliates. When the team looked for a new affiliate platform a couple of years ago, FirstPromoter looked like a good fit, so they gave it a try. Today, new affiliates are onboarded automatically.
Ongoing work is light: the team reviews new applications about once a week, checks performance data monthly, and emails affiliates when they run campaigns or ship product releases.
Results
Affiliates bring in around 15% of customers
Around 15% of neuroflash’s customers now come from an affiliate, and its top-performing affiliates earn a steady, high income each month. Engagement is highest during campaigns run together with affiliates. The in-app “invite your friends” program turns current users into partners: free users get 10,000 free words, instead of the usual 1,000, when a friend they invite creates an account. Across both programs, neuroflash has gained 8,000 new users.
Key Tips
neuroflash’s advice for launching an affiliate program
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Invest in setup early
Time spent on a solid setup keeps paying off. Build separate campaigns for different countries, create emails and assets, and design the affiliate login page and portal.
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Keep affiliates in the loop
Send affiliates frequent emails with product and campaign updates.
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Lean on support
Ask FirstPromoter’s support team when you have questions. neuroflash calls it one of the best support teams they’ve worked with.
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Look beyond affiliates
Explore what else fits your team. neuroflash runs its own “invite friends” referral program alongside its affiliate program.
Insights
More insights from neuroflash
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How do you recruit affiliates?
neuroflash recruits through two programs, and both grow largely on their own, without paid advertising. The first is an affiliate program showcased on the website. The team reviews new sign-ups once or twice a week and decides who to accept based on a short questionnaire about audience size and experience. The second is an in-app referral program for free users. They get 10,000 free words, instead of the usual 1,000, when a friend they invite creates an account.
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Do you use any specific tactics to onboard and activate affiliates?
A 3-email onboarding sequence. It covers how to use FirstPromoter and find sign-ups and commissions, then shares all assets plus an onboarding document. It also offers a call to work out what makes sense for each affiliate to promote.
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What are the most important metrics you are following?
The number of new paying customers affiliates bring in each month, and the net revenue amount.
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Which features have been the most helpful for your affiliate program?
These features helped most: screening questions at sign-up, well-sorted reports, especially since V2, running referral and affiliate programs side by side and impersonating an affiliate to check things quickly.
Customer support has also made a real difference: quick, available and helpful across marketing, product and accounting. -
Did you try other affiliate management platforms? If so, why weren’t they right for you?
neuroflash used Adcell, but found it outdated and not intuitive enough to help them earn money or recruit the right affiliates.