TL;DR
- Chose FirstPromoter on its affiliate manager’s recommendation and earned five figures a month almost right away
- Recruits from its own customers and a network of info-marketers
- Activates new affiliates by co-hosting live webinars with them
- Uses referred-customer details to catch fraud attempts, and moves affiliates between commission tiers
Why Passion.io chose FirstPromoter
The affiliate manager’s platform of choice
Passion.io started using FirstPromoter because the affiliate manager who set up its program already preferred it, so the team didn’t try other platforms. Two features have mattered most since then. Full details on referred customers (email, date joined, attempted purchases and plan) have helped the team catch a small number of fraud attempts.
The team can also move affiliates between campaigns. For example, an affiliate can go from a 20% tier to a 10% tier once they’re promoting to warmer traffic.
Results
Five figures a month from the start, $2M+ since
Passion.io started generating five figures a month in affiliate revenue almost instantly, then scaled from there. The program has since added more than $2M in total revenue through a network of over 3,000 promoters.
Key Tips
Passion.io’s advice for launching an affiliate program
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Treat affiliates like customers
Promoters need to be acquired, activated and retained. They won’t promote your product unless you hold their hands closely and give them strong incentives.
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Give affiliates a launch date
Co-host a live webinar with each new affiliate. A set date gives them a deadline to promote toward.
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Recruit non-competing sellers
Info-marketers can add a revenue stream by promoting a SaaS product that doesn’t compete with what they already sell.
Insights
More insights from Passion.io
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How do you recruit affiliates?
Mainly through two channels. The first is their own customer base: customers already know the product first-hand and want to share it with their network. The second is their network of info-marketers, who can add a revenue stream by promoting a SaaS product that doesn’t compete with what they already sell.
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Do you use any specific tactics to onboard and activate affiliates?
Co-hosting a live webinar works well, since it gives the affiliate a specific date to work towards.
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What are the most important metrics you are following?
Revenue, cash collected, number of leads, earnings per lead and refund rate.
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Which features have been the most helpful for your affiliate program?
Full details on referred customers (email, date joined, attempted purchases and plan joined) have helped them catch a small number of fraud attempts. Moving affiliates between campaigns has also been valuable. For example, an affiliate can move from a 20% tier to a 10% tier once they’re promoting to warmer traffic.
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Did you try other affiliate management platforms? If so, why weren’t they right for you?
No, FirstPromoter was already the preferred platform of the affiliate manager who set up their program.