Why SaaS companies choose FirstPromoter
Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.
14-day free trial. No credit card required.
| Feature | FirstPromoter | Tapfiliate |
|---|---|---|
| Best for | SaaS companies building and scaling affiliate programs | E-commerce and SaaS needing flexible integrations |
| Core differentiator | SaaS-focused platform with advanced tracking, payouts, and reporting | Flexible integrations + multi-language affiliate support |
| Billing integrations | Stripe, Paddle, Chargebee, Braintree, Recurly | Stripe native; other billing tools through JS, API or Zapier |
| Link tracking capabilities | Advanced tracking with links, coupons, direct URLs and attribution control | Link and coupon tracking |
| Coupon capabilities | Coupon tracking + auto-create Stripe coupons | Coupon tracking on every plan (no automatic Stripe coupon creation) |
| Attribution options | Flexible attribution (links, coupons, direct tracking) | Standard attribution |
| Commission flexibility | One-time, recurring, multi-tier (sub-affiliate) up to 3 tiers, custom rewards per plan/product | One-time and recurring; multi-level, group and per-product commissions on Scale+ |
| Payouts | One-click PayPal and Stripe payouts, Wise CSV export, Auto-payouts on Enterprise, EU invoicing | PayPal and SEPA export; Trolley automation on Scale+ (extra cost); no managed payouts yet |
| Reporting | Advanced reporting with 20+ metrics and detailed breakdowns | Customer, asset and metadata reports with data export |
| Fraud controls | Advanced fraud detection, approval rules, refund tracking | No dedicated fraud detection |
| Affiliate dashboard branding | Fully customizable, custom domain, CSS/JS support | Custom domain on Scale+, full white label on Enterprise |
| Email automation | Built-in email automation + broadcast emails | Triggered notifications; bulk notifications and messenger on Scale+ |
| Tax form collection | Built-in W-9 / W-8BEN collection | Not included |
| Team members & roles | Unlimited team members with role-based permissions | Limited by plan (1 / 5 / unlimited) |
| Postbacks & API | API and webhooks on every plan, postbacks on Enterprise | Postbacks + API available |
| Starting price | $49 / $99 / $149+ per month | $89 / $179 / Custom per month |
Worry free migration
- Affiliates don't have to change the links
- Reliable migration assistance
- Simple and standard migration process
3 simple steps
Choose the right plan for you
Share the CSV file with the affiliate & referral details
Migration will be completed in 24-48 hours
Why customers choose us
Your business is in good hands
FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that needs to be seen!
Co-founder at Submagic
Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it’s perfect!
Marketing and Partnership Manager at CustomGPT
It’s gotten a lot easier since the launch of V2 for sure! Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them. Rest of the work is: go through new applications once a week, check out data at least once a month, send out emails to affiliates if we do campaigns/have product releases.
Product Ops Managerin at neuroflash
Common questions
FirstPromoter is built around subscription billing. It connects natively to Stripe, Paddle, Chargebee, Recurly and Braintree, so commissions follow renewals and upgrades. Tapfiliate covers a wide range of ecommerce platforms, with Stripe as its main subscription integration. See how other tools compare in our list of Tapfiliate alternatives.
FirstPromoter’s regular plans are $49, $99 and $149+ a month, with unlimited team members on every plan. Tapfiliate starts at $89 a month for one program, 50 affiliates and one team member, and its Scale plan is $179 a month. Neither takes a transaction fee on your sales. See FirstPromoter pricing.
Yes. FirstPromoter includes multi-tier commissions up to 3 levels on every plan. Tapfiliate offers multi-level commissions from its Scale plan.
Every FirstPromoter plan includes mass payouts through PayPal, Stripe, Wise, crypto or bank transfer, and Enterprise adds managed Auto-payouts. Tapfiliate automates payouts through a Trolley integration on its Scale and Enterprise plans, which Trolley charges for separately.
Yes. Share a CSV of your affiliates and referrals and the FirstPromoter team handles the migration, usually within 24 to 48 hours. Affiliates keep their links, and on Stripe you can import billing history when you switch.
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Go live before the end of the day
Connect billing, set commission rules and launch. Tracking, payouts and compliance scale from day one.
14-day free trial. No credit card required.