FirstPromoter vs Tapfiliate

SaaS-exclusive focus vs a general solution

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

SaaS Icon
SaaS Icon

Key features for your SaaS

Key features for your SaaS

Built for SaaS

Built for SaaS

FirstPromoter is built specifically for SaaS companies. Track recurring and one-time charges, upgrades, cancellations and refunds automatically.

FirstPromoter is built specifically for SaaS companies. Track recurring and one-time charges, upgrades, cancellations and refunds automatically.

Ad traffic Icon
Ad traffic Icon

Ad traffic detection & more

Ad traffic detection & more

Fraud protection

Fraud protection

High fraud protection with self-referral and ad traffic detection. Commissions are paid after billing provider confirmation. Algorithms identify suspicious leads.

High fraud protection with self-referral and ad traffic detection. Commissions are paid after billing provider confirmation. Algorithms identify suspicious leads.

Team Icon
Team Icon

Build an effective team

Build an effective team

Unlimited members

Unlimited members

Campaigns can be managed by unlimited team members who can receive commissions based on the campaign performance.

Campaigns can be managed by unlimited team members who can receive commissions based on the campaign performance.

SaaS-focused optimal results vs a bit of everything

FirstPromoter is a better choice thank Tapfiliate for SaaS companies that want deeper control, better tracking, and built-in tools tailored for recurring revenue. Tapfiliate is flexible and integration-friendly, but relies more on workarounds and lacks advanced SaaS-specific features.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Tapfiliate
Best for
SaaS companies building and scaling affiliate programs
E-commerce and SaaS needing flexible integrations
Core differentiator
SaaS-focused platform with advanced tracking, payouts, and reporting
Flexible integrations + multi-language affiliate support
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Limited (often requires Zapier)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles included
Limited by plan (1 / 5 / unlimited)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month
Firstpromoter
Tapfiliate
Best for
SaaS companies building and scaling affiliate programs
E-commerce and SaaS needing flexible integrations
Core differentiator
SaaS-focused platform with advanced tracking, payouts, and reporting
Flexible integrations + multi-language affiliate support
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Limited (often requires Zapier)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles included
Limited by plan (1 / 5 / unlimited)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month
Firstpromoter
Tapfiliate
Best for
SaaS companies building and scaling affiliate programs
E-commerce and SaaS needing flexible integrations
Core differentiator
SaaS-focused platform with advanced tracking, payouts, and reporting
Flexible integrations + multi-language affiliate support
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Limited (often requires Zapier)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Team members & roles
Unlimited team members with custom roles included
Limited by plan (1 / 5 / unlimited)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.