Why SaaS companies choose FirstPromoter
Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.
14-day free trial. No credit card required.
| Feature | FirstPromoter | Rewardful |
|---|---|---|
| Best for | SaaS companies looking to scale affiliate programs | Early-stage SaaS needing quick setup |
| Core differentiator | Advanced reporting, flexible rewards, and built-in program management tools | Simple setup for recurring Stripe-based affiliate programs |
| Billing integrations | Stripe, Paddle, Chargebee, Braintree, Recurly | Stripe and Paddle Classic (no Paddle Billing) |
| Link tracking capabilities | Referral links with advanced tracking, sub-ID tracking and traffic attribution | Links, direct page tracking and coupons |
| Coupon capabilities | Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate | Coupon tracking with Stripe sync |
| Attribution options | Link + coupon tracking with flexible attribution control | First- or last-touch across links and coupons |
| Commission flexibility | One-time, recurring, multi-tier (sub-affiliate) up to 3 tiers, custom rewards per plan/product | Per-campaign % or fixed, one-time or recurring; no multi-tier |
| Payouts | One-click PayPal and Stripe payouts, Wise CSV export, Auto-payouts on Enterprise, EU invoicing | PayPal & Wise payouts, Managed Payouts on every plan (3% fee) |
| Reporting | Advanced reporting with 20+ metrics and multiple breakdowns | Basic reporting with limited depth |
| Fraud controls | Self-referral detection, ad fraud detection, approval rules, refund tracking | Self-referral detection and brand-bid blocking; refund handling |
| Affiliate dashboard branding | Fully customizable, custom domain, CSS/JS support | Branded portal and custom domain on Growth and above |
| Email automation | Built-in email automation + broadcast emails | Notification emails and ESP sync; no built-in broadcasts |
| Tax form collection | Built-in W-9 / W-8BEN collection | Only through Managed Payouts (3% fee) |
| Team members & roles | Unlimited team members with role-based permissions | 2 team members on Starter, unlimited on Growth and above |
| Postbacks & API | API and webhooks on every plan, postbacks on Enterprise | REST API and webhooks; no postback URLs |
| Starting price | $49 / $99 / $149+ per month | $49 / $99 / $149+ per month |
Worry free migration
- Affiliates don't have to change the links
- Reliable migration assistance
- Simple and standard migration process
3 simple steps
Choose the right plan for you
Share the CSV file with the affiliate & referral details
Migration will be completed in 24-48 hours
Why customers choose us
Your business is in good hands
FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that needs to be seen!
Co-founder at Submagic
Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it’s perfect!
Marketing and Partnership Manager at CustomGPT
It’s gotten a lot easier since the launch of V2 for sure! Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them. Rest of the work is: go through new applications once a week, check out data at least once a month, send out emails to affiliates if we do campaigns/have product releases.
Product Ops Managerin at neuroflash
Common questions
Both are built for SaaS and start at $49 a month. Rewardful connects to Stripe and Paddle Classic, not Paddle Billing. FirstPromoter adds Chargebee, Recurly and Braintree, and includes multi-tier commissions and unlimited team members on every plan. See how other tools compare in our list of Rewardful alternatives.
Both start at $49 a month, with regular plans at $49, $99 and $149+. Both price by affiliate-driven revenue, and neither takes a cut of that revenue. Every FirstPromoter plan includes all five billing integrations, multi-tier commissions and unlimited team members, while Rewardful’s Starter plan allows up to two team members. See FirstPromoter pricing.
FirstPromoter integrates natively with Stripe, Paddle, Chargebee, Recurly and Braintree. Rewardful integrates with Stripe and Paddle Classic, not Paddle Billing. If you bill through Chargebee, Recurly or Braintree, FirstPromoter is the one of the two that connects natively. See all integrations.
Rewardful offers optional Managed Payouts on every plan for a 3% processing fee. FirstPromoter includes managed Auto-payouts on Enterprise, and every plan includes mass payouts through PayPal, Stripe, Wise, crypto or bank transfer. See affiliate payouts.
Yes. Share a CSV of your affiliates and referrals and the FirstPromoter team handles the migration, usually within 24 to 48 hours. Affiliates keep their links, and on Stripe you can import billing history when you switch.
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Go live before the end of the day
Connect billing, set commission rules and launch. Tracking, payouts and compliance scale from day one.
14-day free trial. No credit card required.