TL;DR
- Launched on FirstPromoter in January 2023, with steady growth through the first year
- Hired an affiliate manager in early 2024, and the program grew quickly from there
- Recruits through SEO, cold outreach, affiliate databases, LinkedIn, forums and paid search
- Tracks clicks, referrals and customers; the dashboard and sub-affiliate program are the team’s favourite features
Why CustomGPT chose FirstPromoter
Accurate tracking and low costs as the program grew
Results
A steady first year, then fast growth after one hire
Key Tips
CustomGPT’s advice for launching an affiliate program
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Know your converting channels
Understand your audience and the best channels for conversion.
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Target high-intent traffic
If you’re a bootstrapped (not funded) company, it’s difficult to rely only on commissions, but not impossible. Focus on high-converting, high-intent traffic.
Insights
More insights from CustomGPT
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How do you recruit affiliates?
SEO, cold outreach, affiliate dashboards, affiliate databases, LinkedIn, affiliate forums and SEM.
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Do you use any specific tactics to onboard and activate affiliates?
Just a simple nurturing drip on Customer.io with resources and positioning assistance. Will hop on a call if needed.
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What are the most important metrics you are following?
Clicks, referrals and customers.
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Which features have been the most helpful for your affiliate program?
“The dashboard has been great, I also love the sub-affiliate program.”
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Did you try other affiliate management platforms? If so, why weren’t they right for you?
“We’re also on Impact.com, but I think FirstPromoter is fantastic for what we need.”