Why SaaS companies choose FirstPromoter
Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.
14-day free trial. No credit card required.
| Feature | FirstPromoter | Dub.co |
|---|---|---|
| Best for | SaaS companies building and scaling affiliate programs | SaaS and e-commerce companies looking for modern tracking + marketplace |
| Core differentiator | Full-featured affiliate platform with deep control and customization | Modern platform with affiliate marketplace and managed payouts |
| Billing integrations | Stripe, Paddle, Chargebee, Braintree, Recurly | Stripe only |
| Link tracking capabilities | Advanced tracking with links, coupons, direct URLs and attribution control | Link tracking with shortlinks and attribution insights |
| Coupon capabilities | Coupon tracking + auto-create Stripe coupons | No true coupon-based affiliate tracking (coupons for discounts only) |
| Attribution options | Flexible attribution (links, coupons, direct tracking) | Link-based attribution with device/browser insights |
| Commission flexibility | One-time, recurring, multi-tier (sub-affiliate) up to 3 tiers, custom rewards per plan/product | One-time, recurring, limited multi-level, no multi-tier |
| Payouts | One-click PayPal and Stripe payouts, Wise CSV export, Auto-payouts on Enterprise, EU invoicing | Auto-managed payouts included (no PayPal/Wise bulk payout control) |
| Reporting | Advanced reporting with 20+ metrics and detailed breakdowns | Limited reporting (focused on traffic/device-level insights) |
| Fraud controls | Advanced fraud detection, approval rules, refund tracking | Fraud protection available on higher-tier plans only |
| Affiliate dashboard branding | Fully customizable, custom domain, CSS/JS support | Limited customization (custom domain only) |
| Email automation | Built-in email automation + broadcast emails | Limited email automation, no broadcast emails |
| Tax form collection | Built-in W-9 / W-8BEN collection | Not included |
| Team members & roles | Unlimited team members with role-based permissions | Limited roles (2 roles only) |
| Postbacks & API | API and webhooks on every plan, postbacks on Enterprise | Postbacks + API available |
| Starting price | $49 / $99 / $149+ per month | $30 / $90 / $300+ per month (affiliate features not available on lowest plan) |
Worry free migration
- Affiliates don't have to change the links
- Reliable migration assistance
- Simple and standard migration process
3 simple steps
Choose the right plan for you
Share the CSV file with the affiliate & referral details
Migration will be completed in 24-48 hours
Why customers choose us
Your business is in good hands
FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that needs to be seen!
Co-founder at Submagic
Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it’s perfect!
Marketing and Partnership Manager at CustomGPT
It’s gotten a lot easier since the launch of V2 for sure! Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them. Rest of the work is: go through new applications once a week, check out data at least once a month, send out emails to affiliates if we do campaigns/have product releases.
Product Ops Managerin at neuroflash
Common questions
Dub combines link management with an affiliate program product and connects to Stripe and Shopify. FirstPromoter is built for subscription businesses, with native Stripe, Paddle, Chargebee, Recurly and Braintree integrations and multi-tier commissions on every plan. See all integrations.
FirstPromoter’s regular plans are $49, $99 and $149+ a month, with unlimited team members on every plan. Dub’s partner features start on its $90 Business plan, which covers up to 500 partners and $2,500 in monthly payouts, and its Advanced plan is $300 a month. See FirstPromoter pricing.
Dub pays partners for you and charges a 5% payout fee on its Business and Advanced plans. Every FirstPromoter plan includes mass payouts through PayPal, Stripe, Wise, crypto or bank transfer, and Enterprise adds managed Auto-payouts.
Yes. Share a CSV of your affiliates and referrals and the FirstPromoter team handles the migration, usually within 24 to 48 hours. Affiliates keep their links, and on Stripe you can import billing history when you switch.
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Go live before the end of the day
Connect billing, set commission rules and launch. Tracking, payouts and compliance scale from day one.
14-day free trial. No credit card required.