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FirstPromoter vs Dub

A better alternative for SaaS teams that need full control and flexibility without platform limitations.

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Multi-tier & multi-level commissions

Flexible commissions

You can set up multi-tier and multi-level commissions. You can also set different commissions based on plan/price id or exclude some products from the rewarding scheme.

Send emails directly

Integrated emails

Handle emails inside FirstPromoter. Edit the current templates or create your own. Send broadcast emails to inform and keep your promoters active.

Never miss important data

Advanced reporting

FirstPromoter is a better choice for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Dub.co offers a modern experience with marketplace access and managed payouts, but is more limited in customization, billing integrations, and advanced program features.

Choose the tool with more essential features

FirstPromoter is a better choice than Dub for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Dub.co offers a modern experience with marketplace access and managed payouts, but is more limited in customization, billing integrations, and advanced program features.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Dub

Best for SaaS companies looking to scale affiliate programs

Best for early-stage SaaS needing quick setup

Advanced reporting, flexible rewards, and built-in program management tools

Simple setup for recurring Stripe-based affiliate programs

Stripe, Paddle, Chargebee, Braintree, Recurly integrations

Stripe, Paddle integrations

Referral links with advanced tracking, postbacks, and traffic attribution

Basic referral link tracking

Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate

Coupon tracking with Stripe sync

Link + coupon tracking with flexible attribution control

Primarily Stripe-based attribution (first/last touch)

One-time, recurring, multi-tier, multi-level, custom rewards per plan/product

One-time and recurring commissions with limited customization

PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing

PayPal & Wise payouts, managed payouts (beta with fee)

Advanced reporting with 18 data points and multiple breakdowns

Basic reporting with limited depth

Self-referral detection, ad fraud detection, approval rules, refund tracking

Basic fraud detection and refund handling

Fully customizable, custom domain, CSS/JS support

Basic branding with limited customization

Built-in email automation + broadcast emails

Limited email functionality

Built-in W-9 / W-8BEN collection

❌ Tax form collection not included

Unlimited team members with custom roles and permissions

❌ Team members & roles not supported

Postbacks, API, and webhooks for advanced integrations

Limited API capabilities, no postbacks

$49 / $99 / $149+ per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

Choose the right plan for you

CSV

Share the CSV file with the affiliate & referral details

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

Carrot

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

Carrot

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

Carrot

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

Passion.io

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

Passion.io

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

Passion.io