Why SaaS companies choose FirstPromoter
Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.
14-day free trial. No credit card required.
| Feature | FirstPromoter | Dub.co |
|---|---|---|
| Best for | SaaS companies building and scaling affiliate programs | SaaS and e-commerce companies looking for modern tracking + marketplace |
| Core differentiator | Full-featured affiliate platform with deep control and customization | Modern platform with affiliate marketplace and managed payouts |
| Billing integrations | Stripe, Paddle, Chargebee, Braintree, Recurly | Stripe only |
| Link tracking capabilities | Advanced tracking with links, postbacks, and attribution control | Link tracking with shortlinks and attribution insights |
| Coupon capabilities | Coupon tracking + auto-create Stripe coupons | No true coupon-based affiliate tracking (coupons for discounts only) |
| Attribution options | Flexible attribution (links, coupons, direct tracking) | Link-based attribution with device/browser insights |
| Commission flexibility | One-time, recurring, multi-tier, multi-level, custom rewards per plan/product | One-time, recurring, limited multi-level, no multi-tier |
| Payouts | PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing | Auto-managed payouts included (no PayPal/Wise bulk payout control) |
| Reporting | Advanced reporting with 18 data points and detailed breakdowns | Limited reporting (focused on traffic/device-level insights) |
| Fraud controls | Advanced fraud detection, approval rules, refund tracking | Fraud protection available on higher-tier plans only |
| Affiliate dashboard branding | Fully customizable, custom domain, CSS/JS support | Limited customization (custom domain only) |
| Email automation | Built-in email automation + broadcast emails | Limited email automation, no broadcast emails |
| Tax form collection | Built-in W-9 / W-8BEN collection | Not included |
| Team members & roles | Unlimited team members with custom roles and permissions | Limited roles (2 roles only) |
| Postbacks & API | Postbacks, API, and webhooks for flexible integrations | Postbacks + API available |
| Starting price | $49 / $99 / $149+ per month | $30 / $90 / $300+ per month (affiliate features not available on lowest plan) |
Worry free migration
- Affiliates don't have to change the links
- Reliable migration assistance
- Simple and standard migration process
3 simple steps
Choose the right plan for you
Share the CSV file with the affiliate & referral details
Migration will be completed in 24-48 hours
Why customers choose us
Your business is in good hands
FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that needs to be seen!
Co-founder at Submagic
Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it’s perfect!
Marketing and Partnership Manager at CustomGPT
It’s gotten a lot easier since the launch of V2 for sure! Honestly, our work with FirstPromoter currently is very low since we have everything set up: new affiliates get onboarded automatically and we offer to have a call with them. Rest of the work is: go through new applications once a week, check out data at least once a month, send out emails to affiliates if we do campaigns/have product releases.
Product Ops Managerin at neuroflash
Common questions
No, it’s not. FirstPromoter works for any subscription or recurring-revenue business. Try it for free and see how it works for YOUR business!
Yes — FirstPromoter lets you run affiliate programs, referral programs, and reseller programs all from one dashboard, with separate tracking links and commission structures for each.
We track referrals via unique links and cookies. When a referred visitor signs up and converts, the commission is automatically attributed to the promoter who sent them.
FirstPromoter integrates directly with Stripe, PayPal, and Wise so you can pay your affiliates in bulk with just a few clicks — no manual bookkeeping required.
Don’t see the answer you need?
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Go live before the end of the day
Connect billing, set commission rules and launch. Tracking, payouts and compliance scale from day one.
14-day free trial. No credit card required.