Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Commission depth that scales

Commission depth that scales

Flexible commissions

Flexible commissions

Combine multi-tier and multi-level commissions, custom payouts per plan or price ID, and product-specific rules in one program. No need to settle for revenue-threshold tiers or flat rates when your program needs more nuance.

Combine multi-tier and multi-level commissions, custom payouts per plan or price ID, and product-specific rules in one program. No need to settle for revenue-threshold tiers or flat rates when your program needs more nuance.

Beyond surface analytics

Beyond surface analytics

Advanced reporting

Advanced reporting

Reporting designed for decisions, not just dashboards. 18 data points across affiliates, conversions, and revenue, with breakdowns that let you compare cohorts, time periods, and campaign performance side by side.

Reporting designed for decisions, not just dashboards. 18 data points across affiliates, conversions, and revenue, with breakdowns that let you compare cohorts, time periods, and campaign performance side by side.

Stripe-native coupon tracking

Stripe-native coupon tracking

Stripe coupon code tracking

Stripe coupon code tracking

Spin up Stripe coupons directly inside FirstPromoter, assign multiple codes per affiliate, and let promoters create their own on demand. No CSV uploads, no manual entry in Stripe, just clean attribution from code to commission.

Spin up Stripe coupons directly inside FirstPromoter, assign multiple codes per affiliate, and let promoters create their own on demand. No CSV uploads, no manual entry in Stripe, just clean attribution from code to commission.

Choose the tool with more essential features

FirstPromoter is a better choice than LeadDyno and Affiliatly for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. LeadDyno provides broad e-commerce integrations, and Affiliatly offers affordable, simple affiliate tracking for Shopify and similar storefronts, but both fall short on SaaS billing depth, advanced reporting, and dashboard customization.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
LeadDyno
Affiliatly
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS companies needing broad integrations
E-commerce store owners on Shopify, WooCommerce, BigCommerce, and similar platforms
Core differentiator
Flexible, developer-friendly affiliate software with full control
Wide integrations + built-in tools for affiliate management
Affordable affiliate tracking with broad e-commerce integrations and per-affiliate-count pricing
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, CrateJoy (no native SaaS billing platforms)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with shortlinks support
Link/QR, coupon, email, SKU, customer/order tag tracking, or a mix of methods
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon code tracking (no Stripe auto-creation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Multiple tracking methods (link, coupon, email, SKU, customer/order tag)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier (limited multi-level support)
Commission tiers based on revenue thresholds, per-affiliate or program-wide rules, pay per visit or pay per purchase
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts only (no automation)
PayPal MassPay CSV, bank transfer (manual), store gift cards (only auto-payout option)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Real-time analytics with affiliate performance tracking
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Fraud detection mentioned in product listings (specifics not publicly documented)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain + CSS only)
Customizable branding for login, registration, FAQ pages (no CSS/JS injection documented)
Email automation
Built-in email automation + broadcast emails
Limited automation + broadcast emails
Email notification templates
Tax form collection
Built-in W-9 / W-8BEN collection
W-9 / W-8BEN supported
Not publicly documented
Team members & roles
Unlimited team members with custom roles and permissions
Limited role customization (predefined permissions)
Not publicly documented
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available, no postbacks
JavaScript and PHP integrations for custom stores
Starting price
$49 / $99 / $149+ per month
$49 / $129 / $349 / $749 per month
$16 / $24 / $39 / $59 / $79 / $129 per month (tiered by affiliate count)
Firstpromoter
LeadDyno
Affiliatly
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS companies needing broad integrations
E-commerce store owners on Shopify, WooCommerce, BigCommerce, and similar platforms
Core differentiator
Flexible, developer-friendly affiliate software with full control
Wide integrations + built-in tools for affiliate management
Affordable affiliate tracking with broad e-commerce integrations and per-affiliate-count pricing
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, CrateJoy (no native SaaS billing platforms)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with shortlinks support
Link/QR, coupon, email, SKU, customer/order tag tracking, or a mix of methods
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon code tracking (no Stripe auto-creation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Multiple tracking methods (link, coupon, email, SKU, customer/order tag)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier (limited multi-level support)
Commission tiers based on revenue thresholds, per-affiliate or program-wide rules, pay per visit or pay per purchase
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts only (no automation)
PayPal MassPay CSV, bank transfer (manual), store gift cards (only auto-payout option)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Real-time analytics with affiliate performance tracking
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Fraud detection mentioned in product listings (specifics not publicly documented)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain + CSS only)
Customizable branding for login, registration, FAQ pages (no CSS/JS injection documented)
Email automation
Built-in email automation + broadcast emails
Limited automation + broadcast emails
Email notification templates
Tax form collection
Built-in W-9 / W-8BEN collection
W-9 / W-8BEN supported
Not publicly documented
Team members & roles
Unlimited team members with custom roles and permissions
Limited role customization (predefined permissions)
Not publicly documented
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available, no postbacks
JavaScript and PHP integrations for custom stores
Starting price
$49 / $99 / $149+ per month
$49 / $129 / $349 / $749 per month
$16 / $24 / $39 / $59 / $79 / $129 per month (tiered by affiliate count)
Firstpromoter
LeadDyno
Affiliatly
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS companies needing broad integrations
E-commerce store owners on Shopify, WooCommerce, BigCommerce, and similar platforms
Core differentiator
Flexible, developer-friendly affiliate software with full control
Wide integrations + built-in tools for affiliate management
Affordable affiliate tracking with broad e-commerce integrations and per-affiliate-count pricing
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, CrateJoy (no native SaaS billing platforms)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with shortlinks support
Link/QR, coupon, email, SKU, customer/order tag tracking, or a mix of methods
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon code tracking (no Stripe auto-creation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Multiple tracking methods (link, coupon, email, SKU, customer/order tag)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier (limited multi-level support)
Commission tiers based on revenue thresholds, per-affiliate or program-wide rules, pay per visit or pay per purchase
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts only (no automation)
PayPal MassPay CSV, bank transfer (manual), store gift cards (only auto-payout option)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Real-time analytics with affiliate performance tracking
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
Fraud detection mentioned in product listings (specifics not publicly documented)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain + CSS only)
Customizable branding for login, registration, FAQ pages (no CSS/JS injection documented)
Email automation
Built-in email automation + broadcast emails
Limited automation + broadcast emails
Email notification templates
Tax form collection
Built-in W-9 / W-8BEN collection
W-9 / W-8BEN supported
Not publicly documented
Team members & roles
Unlimited team members with custom roles and permissions
Limited role customization (predefined permissions)
Not publicly documented
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available, no postbacks
JavaScript and PHP integrations for custom stores
Starting price
$49 / $99 / $149+ per month
$49 / $129 / $349 / $749 per month
$16 / $24 / $39 / $59 / $79 / $129 per month (tiered by affiliate count)

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.