Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Built for layered programs

Built for layered programs

Flexible commissions

Flexible commissions

Run true multi-tier and multi-level commission structures, not just dynamic rules. Set distinct payouts per plan or price ID, reward specific products at higher rates, and combine models in a single program.

Run true multi-tier and multi-level commission structures, not just dynamic rules. Set distinct payouts per plan or price ID, reward specific products at higher rates, and combine models in a single program.

The data your decisions need

The data your decisions need

Advanced reporting

Advanced reporting

18 data points across affiliates, traffic, conversions, and revenue with detailed breakdowns you can act on. Track performance at the level you need, from program-wide trends down to individual partner activity.

18 data points across affiliates, traffic, conversions, and revenue with detailed breakdowns you can act on. Track performance at the level you need, from program-wide trends down to individual partner activity.

Marketing built into the platform

Marketing built into the platform

Email marketing automation

Email marketing automation

Run affiliate email programs without bolting on another tool. Automate trigger-based emails, send broadcasts to your entire roster, and keep partners engaged with content that ships from inside FirstPromoter.

Run affiliate email programs without bolting on another tool. Automate trigger-based emails, send broadcasts to your entire roster, and keep partners engaged with content that ships from inside FirstPromoter.

Choose the tool with more essential features

FirstPromoter is a better choice than Partnero and Rewardful for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Partnero offers an AI-powered platform with white-label partner portals and a broad integration library, and Rewardful provides simple setup for Stripe-based programs, but both fall short on multi-tier commission structures, advanced reporting depth, and team scaling without per-seat costs.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Partnero
Rewardful
Best for
SaaS companies building and scaling affiliate programs
SaaS and e-commerce businesses managing affiliate and referral programs
Early-stage SaaS needing quick setup
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
AI-powered affiliate and referral platform with white-label partner portals
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee, Shopify, BigCommerce, WooCommerce (no Braintree/Recurly)
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Branded direct links with custom tracking domains and UTM support
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Auto-generated Stripe and Paddle coupons, multiple codes per affiliate
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Click, signup, and purchase tracking
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Dynamic commissions (activity, revenue, signups, sales), goal-based, product-based, commission limits
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Automated PayPal and Wise payouts with invoice management
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time performance dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Built-in fraud protection (specifics not publicly documented)
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White-label partner portals with custom tracking and portal domains
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email templates for partner activation, partner messaging (Partner plan and above)
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not publicly documented
Not included
Team members & roles
Unlimited team members with custom roles and permissions
1 / 3 / Unlimited team members (additional seats $29/month each)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API, webhooks, and Zapier integration
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$59 / $199 / Custom per month
$49 / $99 / $149+ per month
Firstpromoter
Partnero
Rewardful
Best for
SaaS companies building and scaling affiliate programs
SaaS and e-commerce businesses managing affiliate and referral programs
Early-stage SaaS needing quick setup
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
AI-powered affiliate and referral platform with white-label partner portals
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee, Shopify, BigCommerce, WooCommerce (no Braintree/Recurly)
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Branded direct links with custom tracking domains and UTM support
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Auto-generated Stripe and Paddle coupons, multiple codes per affiliate
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Click, signup, and purchase tracking
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Dynamic commissions (activity, revenue, signups, sales), goal-based, product-based, commission limits
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Automated PayPal and Wise payouts with invoice management
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time performance dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Built-in fraud protection (specifics not publicly documented)
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White-label partner portals with custom tracking and portal domains
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email templates for partner activation, partner messaging (Partner plan and above)
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not publicly documented
Not included
Team members & roles
Unlimited team members with custom roles and permissions
1 / 3 / Unlimited team members (additional seats $29/month each)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API, webhooks, and Zapier integration
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$59 / $199 / Custom per month
$49 / $99 / $149+ per month
Firstpromoter
Partnero
Rewardful
Best for
SaaS companies building and scaling affiliate programs
SaaS and e-commerce businesses managing affiliate and referral programs
Early-stage SaaS needing quick setup
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
AI-powered affiliate and referral platform with white-label partner portals
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee, Shopify, BigCommerce, WooCommerce (no Braintree/Recurly)
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Branded direct links with custom tracking domains and UTM support
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Auto-generated Stripe and Paddle coupons, multiple codes per affiliate
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Click, signup, and purchase tracking
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Dynamic commissions (activity, revenue, signups, sales), goal-based, product-based, commission limits
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Automated PayPal and Wise payouts with invoice management
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time performance dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Built-in fraud protection (specifics not publicly documented)
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White-label partner portals with custom tracking and portal domains
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email templates for partner activation, partner messaging (Partner plan and above)
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not publicly documented
Not included
Team members & roles
Unlimited team members with custom roles and permissions
1 / 3 / Unlimited team members (additional seats $29/month each)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API, webhooks, and Zapier integration
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$59 / $199 / Custom per month
$49 / $99 / $149+ per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.