Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Built-in from day one

Built-in from day one

Advanced reporting

Advanced reporting

18 data points across affiliate activity, revenue, and conversions, included in every plan. No tier gates, no add-ons, no waiting until you reach enterprise to see the numbers that actually matter.

18 data points across affiliate activity, revenue, and conversions, included in every plan. No tier gates, no add-ons, no waiting until you reach enterprise to see the numbers that actually matter.

Customization without paywalls

Customization without paywalls

Brandable affiliate dashboard

Brandable affiliate dashboard

Full dashboard customization comes standard. Use your own domain, override styles with CSS, and inject JS for deeper changes. No higher tier to unlock the look you want, no white-label upcharge to get there.

Full dashboard customization comes standard. Use your own domain, override styles with CSS, and inject JS for deeper changes. No higher tier to unlock the look you want, no white-label upcharge to get there.

Every commission model included

Every commission model included

Flexible commissions

Flexible commissions

Multi-tier, multi-level, per-plan, per-product. Run any commission structure your program needs without unlocking higher tiers or paying percentage fees on top of your subscription.

Multi-tier, multi-level, per-plan, per-product. Run any commission structure your program needs without unlocking higher tiers or paying percentage fees on top of your subscription.

Choose the tool with more essential features

FirstPromoter is a better choice than Refersion and LeadDyno for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Refersion focuses on e-commerce brands with strong Shopify and BigCommerce integrations, and LeadDyno offers broad e-commerce coverage, but both fall short on SaaS billing depth, dashboard customization, and predictable, all-inclusive pricing.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Refersion
LeadDyno
Best for
SaaS companies building and scaling affiliate programs
E-commerce brands running affiliate, influencer, and ambassador programs
E-commerce and SaaS companies needing broad integrations
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
E-commerce-focused platform with first-party tracking and deep Shopify integrations
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe (recurring subscriptions only), Chargebee, Shopify, BigCommerce, WooCommerce
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
First-party tracking with referral links and coupon codes
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon code tracking
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Last-click attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Tiered commissions, product-level commissions, SKU-based tracking (features gated by plan)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Unified Payments (Refersion's own system), PayPal, check, store credit
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time merchant and affiliate dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Not publicly documented
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White labeling and vanity URLs available on Scale plan only
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Automated email templates
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Tax handling included (specifics not publicly documented)
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Not publicly documented
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API access on Growth plan and higher
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
Starts at $39/month + percentage of affiliate-driven sales
$49 / $129 / $349 / $749 per month
Firstpromoter
Refersion
LeadDyno
Best for
SaaS companies building and scaling affiliate programs
E-commerce brands running affiliate, influencer, and ambassador programs
E-commerce and SaaS companies needing broad integrations
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
E-commerce-focused platform with first-party tracking and deep Shopify integrations
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe (recurring subscriptions only), Chargebee, Shopify, BigCommerce, WooCommerce
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
First-party tracking with referral links and coupon codes
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon code tracking
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Last-click attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Tiered commissions, product-level commissions, SKU-based tracking (features gated by plan)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Unified Payments (Refersion's own system), PayPal, check, store credit
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time merchant and affiliate dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Not publicly documented
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White labeling and vanity URLs available on Scale plan only
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Automated email templates
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Tax handling included (specifics not publicly documented)
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Not publicly documented
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API access on Growth plan and higher
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
Starts at $39/month + percentage of affiliate-driven sales
$49 / $129 / $349 / $749 per month
Firstpromoter
Refersion
LeadDyno
Best for
SaaS companies building and scaling affiliate programs
E-commerce brands running affiliate, influencer, and ambassador programs
E-commerce and SaaS companies needing broad integrations
Core differentiator
Modern, SaaS-focused platform with advanced tracking and reporting
E-commerce-focused platform with first-party tracking and deep Shopify integrations
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe (recurring subscriptions only), Chargebee, Shopify, BigCommerce, WooCommerce
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
First-party tracking with referral links and coupon codes
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon code tracking
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Last-click attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Tiered commissions, product-level commissions, SKU-based tracking (features gated by plan)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Unified Payments (Refersion's own system), PayPal, check, store credit
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Real-time merchant and affiliate dashboards
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Not publicly documented
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
White labeling and vanity URLs available on Scale plan only
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Automated email templates
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Tax handling included (specifics not publicly documented)
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Not publicly documented
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API access on Growth plan and higher
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
Starts at $39/month + percentage of affiliate-driven sales
$49 / $129 / $349 / $749 per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.