Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Built for programs that scale

Built for programs that scale

Flexible commissions

Flexible commissions

Reward affiliates the way your business actually works. Use multi-tier, multi-level, and per-product rewards, or set different commissions across plans and price IDs to match how you sell.

Reward affiliates the way your business actually works. Use multi-tier, multi-level, and per-product rewards, or set different commissions across plans and price IDs to match how you sell.

Insight beyond surface metrics

Insight beyond surface metrics

Advanced reporting

Advanced reporting

18 data points covering clicks, conversions, revenue, and affiliate behavior. Slice the numbers the way you need them and uncover patterns most basic dashboards miss.

18 data points covering clicks, conversions, revenue, and affiliate behavior. Slice the numbers the way you need them and uncover patterns most basic dashboards miss.

Full creative control

Full creative control

Brandable affiliate dashboard

Brandable affiliate dashboard

Take the dashboard well beyond a logo swap. Use a custom domain, set your typography and colors, and inject CSS or JS to make the experience indistinguishable from the rest of your product.

Take the dashboard well beyond a logo swap. Use a custom domain, set your typography and colors, and inject CSS or JS to make the experience indistinguishable from the rest of your product.

Choose the tool with more essential features

FirstPromoter is a better choice than Rewardful and Tolt for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Rewardful offers a simple setup for Stripe-based programs, and Tolt delivers clean UX for early-stage teams, but both fall short on flexible commissions, advanced reporting, and dashboard customization.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Tolt
Rewardful
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS looking for simple, modern setup
Early-stage SaaS needing quick setup
Core differentiator
Flexible, developer-friendly affiliate software with full control
Clean UX, modern UI, simple setup
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month
$49 / $99 / $149+ per month
Firstpromoter
Tolt
Rewardful
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS looking for simple, modern setup
Early-stage SaaS needing quick setup
Core differentiator
Flexible, developer-friendly affiliate software with full control
Clean UX, modern UI, simple setup
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month
$49 / $99 / $149+ per month
Firstpromoter
Tolt
Rewardful
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS looking for simple, modern setup
Early-stage SaaS needing quick setup
Core differentiator
Flexible, developer-friendly affiliate software with full control
Clean UX, modern UI, simple setup
Simple setup for recurring Stripe-based affiliate programs
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle, Chargebee
Stripe, Paddle
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking with basic attribution
Basic referral link tracking
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking (no auto-generation)
Coupon tracking with Stripe sync
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Primarily Stripe-based attribution (first/last touch)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, custom rewards (no multi-tier or multi-level)
One-time and recurring commissions with limited customization
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
Bulk payouts supported, no built-in auto-managed payouts or invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud protection + refund tracking
Basic fraud detection and refund handling
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited branding (custom domain only)
Basic branding with limited customization
Email automation
Built-in email automation + broadcast emails
Email automation + broadcasts
Limited email functionality
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
No role separation (same permissions for all users)
Not supported
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
API available
Limited API capabilities, no postbacks
Starting price
$49 / $99 / $149+ per month
$69 / $99 / $199+ per month
$49 / $99 / $149+ per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.