Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Data you can act on

Data you can act on

Advanced reporting

Advanced reporting

18 data points covering affiliate activity, conversion rates, payouts, and revenue trends. Drill into the metrics that matter, export anything you need, and stop guessing at what's actually working.

18 data points covering affiliate activity, conversion rates, payouts, and revenue trends. Drill into the metrics that matter, export anything you need, and stop guessing at what's actually working.

Dashboard built around your brand

Dashboard built around your brand

Brandable affiliate dashboard

Brandable affiliate dashboard

Put the affiliate dashboard on your domain, then take customization further with CSS and JS. Your partners log into something that looks and feels like your product, not a third-party tool.

Put the affiliate dashboard on your domain, then take customization further with CSS and JS. Your partners log into something that looks and feels like your product, not a third-party tool.

Built-in Stripe coupon creation

Built-in Stripe coupon creation

Stripe coupon code tracking

Stripe coupon code tracking

Generate Stripe coupons from inside FirstPromoter without manual setup or third-party connectors. Assign multiple codes per affiliate, let promoters create their own, and track redemptions automatically.

Generate Stripe coupons from inside FirstPromoter without manual setup or third-party connectors. Assign multiple codes per affiliate, let promoters create their own, and track redemptions automatically.

Choose the tool with more essential features

FirstPromoter is a better choice than Tapfiliate and LeadDyno for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Tapfiliate offers flexible integrations with multi-language affiliate support, and LeadDyno provides broad e-commerce coverage, but both fall short on advanced reporting, automated payouts, fraud controls, and program customization.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Tapfiliate
LeadDyno
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS needing flexible integrations
E-commerce and SaaS companies needing broad integrations
Core differentiator
Flexible, developer-friendly affiliate software with full control
Flexible integrations + multi-language affiliate support
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Limited (often requires Zapier)
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Limited by plan (1 / 5 / unlimited)
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month
$49 / $129 / $349 / $749 per month
Firstpromoter
Tapfiliate
LeadDyno
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS needing flexible integrations
E-commerce and SaaS companies needing broad integrations
Core differentiator
Flexible, developer-friendly affiliate software with full control
Flexible integrations + multi-language affiliate support
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Limited (often requires Zapier)
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Limited by plan (1 / 5 / unlimited)
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month
$49 / $129 / $349 / $749 per month
Firstpromoter
Tapfiliate
LeadDyno
Best for
SaaS companies that want fast setup and scalable affiliate control
E-commerce and SaaS needing flexible integrations
E-commerce and SaaS companies needing broad integrations
Core differentiator
Flexible, developer-friendly affiliate software with full control
Flexible integrations + multi-language affiliate support
Wide integrations + built-in tools for affiliate management
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Chargebee, Recurly (no Paddle/Braintree)
Stripe, Chargebee, Recurly, e-commerce integrations (no Paddle/Braintree)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Link tracking (coupon tracking often requires Zapier)
Link tracking with shortlinks support
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Limited (often requires Zapier)
Coupon tracking (no auto-generation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Standard attribution
Standard attribution
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time, recurring, multi-tier, multi-level (less flexible customization)
One-time, recurring, multi-tier (limited multi-level support)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal payouts + Trolley (bank payouts), no auto-managed payouts
PayPal payouts only (no automation)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Limited reporting
Basic reporting with limited depth
Fraud controls
Advanced fraud detection, approval rules, refund tracking
No advanced fraud protection
No advanced fraud protection
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Custom domain + branding (less flexible, no CSS/JS)
Limited branding (custom domain + CSS only)
Email automation
Built-in email automation + broadcast emails
Email automation only (no broadcasts)
Limited automation + broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
W-9 / W-8BEN supported
Team members & roles
Unlimited team members with custom roles and permissions
Limited by plan (1 / 5 / unlimited)
Limited role customization (predefined permissions)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Postbacks + API available
API available, no postbacks
Starting price
$49 / $99 / $149+ per month
$89 / $199 / $599 per month
$49 / $129 / $349 / $749 per month

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.