Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

From flat percentages to layered programs

From flat percentages to layered programs

Flexible commissions

Flexible commissions

Build commission structures that match how your business sells. Layer multi-tier with multi-level rewards, assign different payouts per plan or price ID, or single out specific products with custom rates.

Build commission structures that match how your business sells. Layer multi-tier with multi-level rewards, assign different payouts per plan or price ID, or single out specific products with custom rates.

Real coupon tracking, not just sync

Real coupon tracking, not just sync

Stripe coupon code tracking

Stripe coupon code tracking

Issue Stripe coupons straight from FirstPromoter, hand each affiliate as many codes as they need, and let them generate more themselves. Every code ties back to the right partner, no Stripe-side setup or sync layer required.

Issue Stripe coupons straight from FirstPromoter, hand each affiliate as many codes as they need, and let them generate more themselves. Every code ties back to the right partner, no Stripe-side setup or sync layer required.

A dashboard worth logging into

A dashboard worth logging into

Brandable affiliate dashboard

Brandable affiliate dashboard

Move beyond domain swaps and color tweaks. Apply your full brand system, customize the layout, and use CSS and JS to give affiliates an experience that feels like part of your product, not a bolt-on.

Move beyond domain swaps and color tweaks. Apply your full brand system, customize the layout, and use CSS and JS to give affiliates an experience that feels like part of your product, not a bolt-on.

Choose the tool with more essential features

FirstPromoter is a better choice than Rewardful and Dub.co for SaaS companies that want a complete, fully customizable affiliate platform with advanced control and built-in tools. Rewardful offers a simple setup for Stripe-based programs, and Dub.co delivers a modern platform with marketplace access and managed payouts, but both fall short on flexible commissions, dashboard customization, and coupon tracking.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
Rewardful
Dub.co
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS needing quick setup
SaaS and e-commerce companies looking for modern tracking + marketplace
Core differentiator
Flexible, developer-friendly affiliate software with full control
Simple setup for recurring Stripe-based affiliate programs
Modern platform with affiliate marketplace and managed payouts
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle
Stripe only
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Basic referral link tracking
Link tracking with shortlinks and attribution insights
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking with Stripe sync
No true coupon-based affiliate tracking (coupons for discounts only)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Primarily Stripe-based attribution (first/last touch)
Link-based attribution with device/browser insights
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time and recurring commissions with limited customization
One-time, recurring, limited multi-level, no multi-tier
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Auto-managed payouts included (no PayPal/Wise bulk payout control)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Limited reporting (focused on traffic/device-level insights)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud detection and refund handling
Fraud protection available on higher-tier plans only
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Basic branding with limited customization
Limited customization (custom domain only)
Email automation
Built-in email automation + broadcast emails
Limited email functionality
Limited email automation, no broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
Not supported
Limited roles (2 roles only)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Limited API capabilities, no postbacks
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$49 / $99 / $149+ per month
$30 / $90 / $300+ per month (affiliate features not available on lowest plan)
Firstpromoter
Rewardful
Dub.co
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS needing quick setup
SaaS and e-commerce companies looking for modern tracking + marketplace
Core differentiator
Flexible, developer-friendly affiliate software with full control
Simple setup for recurring Stripe-based affiliate programs
Modern platform with affiliate marketplace and managed payouts
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle
Stripe only
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Basic referral link tracking
Link tracking with shortlinks and attribution insights
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking with Stripe sync
No true coupon-based affiliate tracking (coupons for discounts only)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Primarily Stripe-based attribution (first/last touch)
Link-based attribution with device/browser insights
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time and recurring commissions with limited customization
One-time, recurring, limited multi-level, no multi-tier
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Auto-managed payouts included (no PayPal/Wise bulk payout control)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Limited reporting (focused on traffic/device-level insights)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud detection and refund handling
Fraud protection available on higher-tier plans only
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Basic branding with limited customization
Limited customization (custom domain only)
Email automation
Built-in email automation + broadcast emails
Limited email functionality
Limited email automation, no broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
Not supported
Limited roles (2 roles only)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Limited API capabilities, no postbacks
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$49 / $99 / $149+ per month
$30 / $90 / $300+ per month (affiliate features not available on lowest plan)
Firstpromoter
Rewardful
Dub.co
Best for
SaaS companies that want fast setup and scalable affiliate control
Early-stage SaaS needing quick setup
SaaS and e-commerce companies looking for modern tracking + marketplace
Core differentiator
Flexible, developer-friendly affiliate software with full control
Simple setup for recurring Stripe-based affiliate programs
Modern platform with affiliate marketplace and managed payouts
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly
Stripe, Paddle
Stripe only
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Basic referral link tracking
Link tracking with shortlinks and attribution insights
Coupon capabilities
Coupon tracking, auto-create Stripe coupons, multiple coupons per affiliate
Coupon tracking with Stripe sync
No true coupon-based affiliate tracking (coupons for discounts only)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Primarily Stripe-based attribution (first/last touch)
Link-based attribution with device/browser insights
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
One-time and recurring commissions with limited customization
One-time, recurring, limited multi-level, no multi-tier
Payouts
PayPal & Wise bulk payouts, auto-managed payouts, EU invoicing
PayPal & Wise payouts, managed payouts (beta with fee)
Auto-managed payouts included (no PayPal/Wise bulk payout control)
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Basic reporting with limited depth
Limited reporting (focused on traffic/device-level insights)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Basic fraud detection and refund handling
Fraud protection available on higher-tier plans only
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Basic branding with limited customization
Limited customization (custom domain only)
Email automation
Built-in email automation + broadcast emails
Limited email functionality
Limited email automation, no broadcast emails
Tax form collection
Built-in W-9 / W-8BEN collection
Not included
Not included
Team members & roles
Unlimited team members with custom roles and permissions
Not supported
Limited roles (2 roles only)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Limited API capabilities, no postbacks
Postbacks + API available
Starting price
$49 / $99 / $149+ per month
$49 / $99 / $149+ per month
$30 / $90 / $300+ per month (affiliate features not available on lowest plan)

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.