Why CustomGPT chose FirstPromoter
Scaled with them, without scaling costs
CustomGPT thought FirstPromoter was the perfect tool to use when starting their affiliate program.
As they scaled, FirstPromoter scaled with them, giving them great tracking while keeping costs low.
Results
CustomGPT’s results with FirstPromoter
CustomGPT joined FirstPromoter in January 2023 and their first year or so on the platform was fairly steady from a growth perspective.
They brought on an affiliate manager in early 2024 and the program has skyrocketed since. Overall, their program has led to over $1M in total revenue and an additional 1,400 paying customers.
Key Tips
Advice for businesses starting an affiliate program
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Know your channels
Understand your audience and the best channels for conversion.
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Focus on high-intent traffic
If you’re bootstrapped, dealing entirely in commission structures is difficult but not impossible. F
ocus on high-converting, high-intent traffic.
Insights
More insights from CustomGPT
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How do you recruit affiliates?
SEO, cold outreach, affiliate dashboards, affiliate databases, LinkedIn, affiliate forums and SEM.
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Do you use any specific tactics to onboard and activate affiliates?
A simple nurturing drip on Customer.io with resources and positioning help, plus a call if needed.
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What are the most important metrics you are following?
Clicks, referrals and customers.
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Which features have been the most helpful for your affiliate program?
The dashboard has been great and the sub-affiliate program is a favorite.
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Did you try other affiliate management platforms? If so, why weren’t they right for you?
They’re also on Impact.com, but find FirstPromoter fantastic for what they need.