Where attribution goes missing
Not every sale starts with a click
Creators promote in places a link cannot go
Captions are not clickable and a link in bio adds a step most listeners skip
Someone hears the code in an episode, buys two weeks later and the sale lands with no partner attached
Assign each creator a promotion code and the sale credits them the moment it is redeemed at checkout
Sales-led deals close far from your checkout
Demos, contracts and phone calls never route a buyer through a tracked browser session
The partner who introduced the account is missing from the commission record your finance team exports
Your backend or CRM reports the closed deal and the referring partner earns on the reward rules you already set
The referral happened and nothing recorded it
Query parameters get stripped, cookies clear between sessions and some placements never allow a tracked link
A partner emails to ask where their commission went and you settle it in a spreadsheet
Log the referral and the commission from the dashboard and close the dispute the same day
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Excellent experience. The platform is well built. Every feature where I think “oh, it would be good if they have that”, I check, and they have it. The tracking seems to be robust, which makes payouts easy. And the support is excellent.
How offline conversions reach the right partner
Attribution without a click
Assign a code or a page
Each partner gets a unique promotion code, an assigned landing page or both. You set this per campaign, so different creators can run different methods.
The customer converts offline
They type the code at checkout, land on the assigned page or close a deal with your sales team.
The billing event confirms it
Your billing provider or your backend reports the charge and it records against one partner. Commission fires on the billing event you choose, from the first charge to lifetime.
See which partner drove which charge
Offline conversions sit in the same reports as link-tracked sales. Refunds create negative commissions, so payouts match what you kept.
14-day free trial. No credit card required.
Create a creator’s code without leaving the dashboard
Generate a promotion code for a partner in FirstPromoter and the same step creates it in your Stripe account.
Nothing to set up in Stripe
The code is written into Stripe for you, with no webhook wiring, CSV upload or copy-paste between two dashboards.
One coupon, every creator
You set the discount once on a single Stripe coupon, and each creator’s code draws from it.
Charges confirmed by Stripe
A redemption comes back from Stripe as a confirmed charge, so the commission ties to money that actually arrived.
Four attribution methods
Four ways to attribute a sale
Codes credit the partner who owns them
Partners get separate promotion codes and can personalise them, so it matches how they talk about you. Attribution keys off the specific code assigned to that partner, so redemptions of the underlying coupon outside it stay unattributed.
An assigned page credits every arrival
Point a partner at a landing page you host and every visitor who arrives there is attributed to them, with no referral token in the URL. Built for campaign pages and B2B referrals where link parameters get stripped or a clean URL matters.
Log a referral the dashboard never saw
Add a referral or a commission by hand when a link broke, a partner disputes attribution or a deal closed offline. Rewards apply forward from the point you log it and every entry carries a timestamped audit record.
Your backend reports signups, sales and refunds
Send signups, sales, refunds and cancellations straight from your backend, a billing webhook or a no-code tool like Zapier. Every sale carries an event ID, so a retry or a duplicate webhook cannot pay a partner twice.
14-day free trial. No credit card required.
Submagic
Since launching their affiliate program on FirstPromoter, Submagic has generated €1,635,717 in total revenue and built a network of 9,000+ promoters.
Partner-attributed monthly revenue tracked
Subscription businesses
Average setup time
Rated by verified users
Related Features
Tracking
Affiliate tracking and attribution
Links, coupon codes and direct URLs side by side, all writing to one commission record.
Customization
Affiliate marketing API
Drive the program from your own systems and get 45 webhook events back as changes happen.
Rewards
Affiliate commission software
Choose the billing event that fires a reward, from the first charge to lifetime.
Guides and Documentation
Help doc
How to track sales with coupon codes
Assign a code to a partner and set up the promo code field your checkout needs.
Help doc
How to enable direct URL tracking
Map a landing page to a partner so every arrival credits them without a referral token.
Help doc
How to manually create referrals
Assign a referral to a partner by hand when it arrived without their link.
Frequently Asked Questions
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