Affiliate Tracking and Attribution

Every conversion, tied to a partner.

Track referrals through links, coupon codes or direct URLs, then credit the right partner and queue the commission automatically.

14 days free trial. No Credit card required

affiliate link tracking software

Trusted by 3,000+ SaaS businesses

4.6

4.9

Trusted by 3,000+ SaaS businesses

4.6

4.9

Trusted by 3,000+ SaaS businesses

4.6

4.9

Tracking and attribution

How partner tracking should actually work

Link tracking with no redirects and no short links

Each partner gets a unique link, editable into a vanity URL

A reader clicks a blogger's vanity link and converts days later, still attributed

You choose first or last click and set the cookie window

Coupon codes that attribute where links never could

One Stripe coupon can hold a unique promotion code per partner

A creator reads their code out on a podcast. The redemption still attributes.

Commissions fire on redemption, no spreadsheet matching before payouts run

Direct URLs that attribute visitors the moment they arrive

Assign a landing page URL to a partner, no token or code

An influencer promotes a campaign page whose clean URL survives every placement

Attribution happens on arrival, so there is nothing to strip or block

Grow with software built for the pace of AI companies

Define which billing event triggers a reward

Monetary commission, free months, points, credits, or coupons

Configure separate rewards for referrer and referred customer

14-day free trial. No credit card required.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

Kayla H.

Affiliate Manager at Carrot

1/3

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

Kayla H.

Affiliate Manager at Carrot

1/3

How referral tracking works

Many methods. One record.

01

Partner gets a link, code or dedicated URL

Each partner is issued a unique tracking link, and optionally a coupon code or an assigned landing page URL.

01

Partner gets a link, code or dedicated URL

Each partner is issued a unique tracking link, and optionally a coupon code or an assigned landing page URL.

02

Customer converts through any of those methods

You set the billing event that counts, from first charge to a specific plan. Attribution routes to the owning partner on that event.

02

Customer converts through any of those methods

You set the billing event that counts, from first charge to a specific plan. Attribution routes to the owning partner on that event.

03

Attribution recorded, commission queued

The conversion is written to one commission record with full source data, ready for approval and payout.

03

Attribution recorded, commission queued

The conversion is written to one commission record with full source data, ready for approval and payout.

04

Missed a referral? Log it by hand

When a link fails or a partner disputes a sale, log the referral from the dashboard and the commission applies forward with a timestamped audit record.

04

Missed a referral? Log it by hand

When a link fails or a partner disputes a sale, log the referral from the dashboard and the commission applies forward with a timestamped audit record.

FirstPromoter is built for subscriptions. Automatically track recurring and one-time charges, cancellations and refunds.

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Fraud checks run before any commission fires

Every referral is screened before it can earn, so you never pay on a bad sale.

Self-referral detection

Each referral passes a self-referral check before it counts, so partners never earn on their own signups.

Ad-traffic rules per campaign

Set a rule per campaign to track ad traffic, hold its commissions for review, or block it entirely.

A reason on every flag

FirstPromoter records why each referral was flagged, so every review keeps full context.

FirstPromoter affiliate program management dashboard

Core Feature Depth

Referral tracking features

Multi-method tracking

Attribution model

Source visibility

Manual logging

Three attribution methods in one program

Referral links, unique coupon codes and direct landing-page URLs run at the same time for the same partner, all feeding a single commission record.

Multi-method tracking

Attribution model

Source visibility

Manual logging

Three attribution methods in one program

Referral links, unique coupon codes and direct landing-page URLs run at the same time for the same partner, all feeding a single commission record.

14-day free trial. No credit card required.

Casestudy

Casestudy

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

Frequently Asked Questions

Frequently Asked Questions

These are the questions we heard more often.

These are the questions we heard more often.

What happens if a customer clicks a link and also uses a coupon code?

Are coupon codes created automatically in Stripe, or do I create them manually?

Can affiliates use a custom coupon code with their own name or brand?

Does coupon tracking work with billing providers other than Stripe?

What attribution model does link tracking use?

How long does the tracking cookie last?

Can I see which attribution method drove each conversion?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Set up your referral program this week

Connect your billing provider, define your reward logic, and launch. No long implementation. No ongoing ops work.

14-day free trial. No credit card required.

Set up your referral program this week

Connect your billing provider, define your reward logic, and launch. No long implementation. No ongoing ops work.

14-day free trial. No credit card required.

Set up your referral program this week

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.