Tracking and attribution
How partner tracking should actually work
Link tracking with no redirects and no short links
Each partner gets a unique link, editable into a vanity URL
A reader clicks a blogger’s vanity link and converts days later, still attributed
You choose first or last click and set the cookie window
Coupon codes that attribute where links never could
One Stripe coupon can hold a unique promotion code per partner
A creator reads their code out on a podcast. The redemption still attributes.
Commissions fire on redemption, no spreadsheet matching before payouts run
Direct URLs that attribute visitors the moment they arrive
Assign a landing page URL to a partner, no token or code
An influencer promotes a campaign page whose clean URL survives every placement
Attribution happens on arrival, so there is nothing to strip or block
Grow with software built for the pace of AI companies
Define which billing event triggers a reward
Monetary commission, free months, points, credits, or coupons
Configure separate rewards for referrer and referred customer
14-day free trial. No credit card required.
Excellent experience. The platform is well built. Every feature where I think “oh, it would be good if they have that”, I check, and they have it. The tracking seems to be robust, which makes payouts easy. And the support is excellent.
How referral tracking works
Many methods, one record
Partner gets a link, code or dedicated URL
Each partner is issued a unique tracking link, and optionally a coupon code or an assigned landing page URL.
Customer converts through any of those methods
You set the billing event that counts, from first charge to a specific plan. Attribution routes to the owning partner on that event.
Attribution recorded, commission queued
The conversion is written to one commission record with full source data, ready for approval and payout.
Missed a referral? Log it by hand
When a link fails or a partner disputes a sale, log the referral from the dashboard and the commission applies forward with a timestamped audit record.
14-day free trial. No credit card required.
Fraud checks run before any commission fires
Every referral is screened before it can earn, so you never pay on a bad sale.
Self-referral detection
Each referral passes a self-referral check before it counts, so partners never earn on their own signups.
Ad-traffic rules per campaign
Set a rule per campaign to track ad traffic, hold its commissions for review, or block it entirely.
A reason on every flag
FirstPromoter records why each referral was flagged, so every review keeps full context.
Core Feature Depth
Referral tracking features
Three attribution methods in one program
Referral links, unique coupon codes and direct landing-page URLs run at the same time for the same partner, all feeding a single commission record.
Attribution model control
Choose first-click or last-click per campaign, then override it for one partner where a deal needs it. Set the cookie window to match your sales cycle.
Source visibility
Every referral stores entry source, traffic source and referrer URL. Filter by source or fraud-check status to see which placements bring paying customers.
Manual referral logging
When a link fails or a partner disputes a sale, log the referral from the dashboard. The commission applies forward with a timestamped audit record.
14-day free trial. No credit card required.
Submagic
Since launching their affiliate program on FirstPromoter, Submagic has generated €1,635,717 in total revenue and built a network of 9,000+ promoters.
Partner-attributed monthly revenue tracked
Subscription businesses
Average setup time
Rated by verified users
Related Features
Tracking
Affiliate link tracking
Follow every click through to a paying customer, with the attribution window set per campaign.
Tracking
Coupon tracking
Credit the partner behind every redeemed code, with per-creator and campaign-wide codes.
Tracking
Direct URL tracking
Assign each partner a clean landing page and credit every visitor who arrives.
Guides and Documentation
Developer doc
Integrate your website
Connect your site so clicks, signups and sales are tracked and attributed to the right partner.
Help doc
How to track sales with coupon codes
Connect a coupon or promo code to a partner and add the field your checkout needs.
Help doc
How to enable direct URL tracking
Give a partner a clean landing page link with no referral parameter in it.
Frequently Asked Questions
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