Where credit gets lost
Attribution that survives a real buying cycle
Your buyers take longer than the cookie lasts
A subscription gets evaluated over weeks, across reviews, a comparison and an internal sign-off
The affiliate sends a serious buyer, the buyer signs up weeks after the click and the window has already closed
Set the window per campaign to cover the research phase and the signup locks the referral to that affiliate for good
Affiliates will not place a link that hurts their page
Redirect hops and shortened URLs read as tracking plumbing and publishers guard the pages that rank
A review site that would send you real buyers asks for a clean link and you have nothing to hand them
Hand them a link that points straight at your page, with no redirect hop and their name in the token
Paid clicks and real referrals arrive looking identical
An affiliate can point ads at their link and that click records exactly like one from a newsletter
You approve commission on traffic you were already buying and you find it later in the margin
Set an ad traffic rule per campaign: record it as normal, hold the referral for review or reject the click outright
14-day free trial. No credit card required.
Excellent experience. The platform is well built. Every feature where I think “oh, it would be good if they have that”, I check, and they have it. The tracking seems to be robust, which makes payouts easy. And the support is excellent.
How an affiliate link earns the commission
From click to commission
Hand over the link
Each affiliate gets a link built on their own token, which they can rename to their brand. They can add more named links pointing at whichever pages suit their audience.
A visitor clicks and lands
The click records against that affiliate along with its landing URL, referring domain and sub-ID and first-party cookies hold the attribution on your root domain.
The visitor signs up later
Attribution holds for the window you set. A repeat visit from the same visitor does not count as a second click.
Commission fires on the billing event
Your billing provider confirms the charge and the commission records against that affiliate. Click, signup and sale sit on one record for that affiliate.
14-day free trial. No credit card required.
Attribution survives the jump between your domains
Link tracking in FirstPromoter carries attribution across every domain you run.
Subdomains work by default
Cookies sit on your root domain, so a visitor who moves from www to app keeps their attribution with nothing for you to configure.
One call for separate domains
For a separate checkout or app domain, one call decorates your outbound links with the visitor id and the referring affiliate.
The URL comes out clean
The tracker on the destination restores the cookies and strips the parameters, so the visitor lands on a clean address.
What you can configure
Set the rules your links run on
Links carry your URL and their name
Pick the referral parameter that suits your URLs or set your own and the link points straight at the page you choose with no redirect hop. Affiliates rename their own slug to their name or brand and you can blocklist the words they are not allowed to use.
One affiliate, a link for every placement
Beyond their default link, an affiliate creates named links pointing at any page on your site, each carrying its own sub-ID for channel-level breakdown. Sub-ID performance shows inside the affiliate’s own reports, so they can tell which channel is working without asking you.
You decide how long a click stays live
Set the attribution window per campaign, from one day up, with 60 days as the default. Choose last click or first click per campaign, per affiliate or per link and under first click a live cookie is never overwritten by a later affiliate.
See what each link and source produced
Reports break clicks down by landing URL and by the referring domain that sent them, at account level and inside each affiliate’s own portal. Because the click, the signup and the sale share a record, conversion rate per link comes out of the report rather than a spreadsheet.
14-day free trial. No credit card required.
Submagic
Since launching their affiliate program on FirstPromoter, Submagic has generated €1,635,717 in total revenue and built a network of 9,000+ promoters.
Partner-attributed monthly revenue tracked
Subscription businesses
Average setup time
Rated by verified users
Related Features
Tracking
Coupon tracking
Give each partner a code for podcasts, video and print, where a link cannot be clicked.
Tracking
Direct URL tracking
Assign a partner a clean landing page and credit every visitor who arrives, with no parameter.
Reporting
Affiliate reporting
See which sources, landing pages and affiliates turn clicks into paying customers.
Guides and Documentation
Developer doc
The fpr.js tracking library
Every method the browser tracker exposes and what each one records.
Developer doc
Tracking with fpr.js
How to install the tracking snippet on your site and track clicks and referrals.
Help doc
Cookie life and attribution settings
Where to set cookie life, first or last click and ad traffic rules for each campaign.
Frequently Asked Questions
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