Attribution without parameters
Clean pages that still credit the partner
An address your partners can say out loud
Podcasts, print, QR codes and spoken promos need an address people remember
A host reads the page address on air and the visit attributes
Platforms that strip query strings find nothing to remove from a clean address
Attribution that cannot land on the wrong partner
Each landing page belongs to one partner across your whole account
Visitors already credited to another partner keep their original attribution
Commission credit lands on the right record without a dispute to settle
Full funnel stats, no referral link required
Every visit to the assigned page records as a click in FirstPromoter
Signups and sales convert through the same paths as any referral link
Fraud checks run on every visit before a commission can fire
14-day free trial. No credit card required.
Excellent experience. The platform is well built. Every feature where I think “oh, it would be good if they have that”, I check, and they have it. The tracking seems to be robust, which makes payouts easy. And the support is excellent.
How direct URL tracking works
The page itself carries the credit
Assign a landing page to the partner
Open the partner’s campaign and add the page URL, or set it through the API.
Add the snippet to that page
Paste the provided script before the closing head tag, next to the main tracking snippet.
The visitor arrives and attribution fires
Matching visits set first-party cookies for the campaign’s attribution window, 60 days by default.
The conversion queues a commission
A signup or sale attributes to the partner and the commission queues for approval and payout.
14-day free trial. No credit card required.
What happens on arrival
Each visit checks against one stored page address and attribution lands the moment it matches.
Noise stripped first
Matching drops query strings and fragments first, so a visit carrying UTM tags still attributes and partners keep their own analytics.
One exact match
Protocol, host and path must match the stored address exactly and one address belongs to one partner across the account.
Cookies on arrival
A match records the visit and sets first-party cookies for the campaign’s cookie window, so later conversions still credit the partner.
Core Feature Depth
Direct URL features
One page per partner per campaign
Set a partner’s landing page from their campaign view. Once live, parameter links to that page stop attributing, so partners share the clean address only.
A cookie window you control
First-party cookies run for the campaign’s cookie life, 60 days by default and hold across subdomains of the same site.
Assignment by API or AI Assistant
Set or change a partner’s page from the admin API, or ask the AI Assistant, which confirms every change before it applies.
The clean address in the portal
Partners see their landing page as their referral link, copy it straight from the portal and watch clicks, conversions and earnings build against it.
14-day free trial. No credit card required.
Submagic
Since launching their affiliate program on FirstPromoter, Submagic has generated €1,635,717 in total revenue and built a network of 9,000+ promoters.
Partner-attributed monthly revenue tracked
Subscription businesses
Average setup time
Rated by verified users
Related Features
Tracking
Coupon tracking
A unique code per partner credits the sale at checkout, where a link cannot be clicked.
Tracking
Affiliate link tracking
Classic referral links with vanity slugs and first or last click attribution per campaign.
Tracking
Offline conversion tracking
Report signups and sales from your backend for pages and deals you cannot script.
Guides and Documentation
Help doc
How to enable direct URL tracking
The setup path from the promoter profile to script placement on the landing page.
Developer doc
Tracking with fpr.js
How to install the main snippet this feature depends on and what fires on a visit.
Help doc
How to set up and configure a campaign
Where cookie life, attribution model and ad traffic rules get set, campaign by campaign.
Frequently Asked Questions
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