TL;DR
- Chose FirstPromoter as its first and only affiliate platform, without trying others
- Recruits affiliates mainly through a signup page on its website
- Gives creators affiliate codes and handles affiliate invoicing inside FirstPromoter
- Focuses on one main metric: revenue growth from the affiliate program
Why Submagic chose FirstPromoter
Tracking, coupon codes and invoicing in one place
Submagic wanted an affiliate platform that was simple and effective, and FirstPromoter stood out as the best fit. The team didn’t explore other platforms first. Clean tracking, coupon code support for creator channels and built-in invoicing covered what they needed, so they didn’t have to build custom tools around the platform. Invoices became the most important feature for the team.
Their early growth came from two sources: website visitors who signed up as affiliates and creators who received affiliate codes.
Results
€85K+ a month from 9,000+ promoters
Since launching its affiliate program, Submagic has generated €1,635,717 in total revenue, averaging over €85,000 per month. Early growth came from two sources: website visitors who signed up as affiliates and creators who received affiliate codes. The network now has more than 9,000 promoters.
Key Tips
Submagic’s advice for launching an affiliate program
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Reward generously
Set a good referral percentage so affiliates become your best sales team.
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Give them assets
Provide great assets for affiliates to use when they make their videos.
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Keep them engaged
Keep affiliates engaged and motivated through emails.
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Show it off
Highlight your affiliate program on your website and show how much affiliates can earn.
Insights
More insights from Submagic
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How do you recruit affiliates?
We mainly recruit affiliates directly through our website, where interested users can sign up for the program.
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Do you use any specific tactics to onboard and activate affiliates?
Yes, we use a combination of automated emails and marketing assets.
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What are the most important metrics you are following?
The main metric we focus on is revenue growth generated through our affiliate program.
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Which features have been the most helpful for your affiliate program?
Invoices have been the most important feature for us.
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Did you try other affiliate management platforms? If so, why weren’t they right for you?
No, we didn’t explore other platforms before choosing FirstPromoter.