Affiliate Tracking Software for Paddle

Commissions tied to every Paddle billing event

Connect Paddle once and reward affiliates on real subscription activity. Renewals, upgrades and refunds update commissions automatically, so every payout matches what Paddle actually charged.

14 days free trial. No Credit card required

Trusted by 3,000+ SaaS businesses

4.5

4.9

Trusted by 3,000+ SaaS businesses

4.5

4.9

Trusted by 3,000+ SaaS businesses

4.5

4.9

Paddle Affiliate Software for Subscription Businesses

Track and reward affiliates on your Paddle billing

Commissions that follow your Paddle subscriptions

Fire commissions on the first charge, a number of charges or lifetime

Adjust automatically on upgrades, downgrades and refunds

Stop owing commission the moment a referral cancels

commission structure FirstPromoter

Three ways to attribute every Paddle sale

Give each affiliate a unique tracking link in 8 formats

Assign coupon codes for podcasts, social and offline

Attribute a landing page URL to a single affiliate

Pay partners without leaving the dashboard

Run one PayPal payout across your entire affiliate base

Export a Wise-ready file that imports on the first try

Collect tax forms and generate EU invoices in platform

Payouts FiestPromoter

14-day free trial. No credit card required.

Affiliate Dashboard for Companies Using Paddle

Manage affiliate program from one dashboard

FirstPromoter is built for subscriptions. Automatically track recurring and one-time charges, cancellations and refunds.

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Paddle Affiliate Program Setup

Set up your program and go live today

01

Connect Paddle

Link your Paddle account and add the tracking script to your site. Most teams finish in under 15 minutes.

01

Connect Paddle

Link your Paddle account and add the tracking script to your site. Most teams finish in under 15 minutes.

02

Set commissions

Choose which Paddle billing event triggers a commission, then set your rate and reward type.

02

Set commissions

Choose which Paddle billing event triggers a commission, then set your rate and reward type.

03

Invite affiliates

Share a public signup link or invite partners directly. Each one gets a branded portal and tracking link.

03

Invite affiliates

Share a public signup link or invite partners directly. Each one gets a branded portal and tracking link.

04

Watch it track

A referral converts, Paddle charges and commission is logged automatically against the right affiliate.

04

Watch it track

A referral converts, Paddle charges and commission is logged automatically against the right affiliate.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

Kayla H.

Affiliate Manager at Carrot

1/3

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

Kayla H.

Affiliate Manager at Carrot

1/3

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

$0+M

Partner-attributed monthly revenue tracked

0+

Subscription businesses

<60 min

Average setup time

G2 0.0

Rated by verified users

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Core Paddle Tracking Software Features

Built for how subscription programs actually run

Reward partners to fit your model

Set percentage, flat fee, one-time or lifetime commissions. Configure dual-sided rewards or sub-affiliate networks up to three levels, each firing on the billing event you choose.

Pay only for revenue that is real

Self-referrals, suspicious leads and ad traffic fraud are flagged before any commission is approved. Set a minimum number of paying customers before an affiliate becomes eligible for payout.

Keep top affiliates pushing harder

Move affiliates to higher-commission campaigns automatically when they hit a threshold. Fire one-off target bonuses at revenue milestones, or run ranked contests with prizes by position.

Get finance numbers they can trust

Every commission traces back to the Paddle event that created it. Read 18 reporting data points per campaign, and export a full audit log of every change with before and after values.

14-day free trial. No credit card required.

14-day free trial. No credit card required.

Paddle is a native integration, not a workaround

Direct connection

Connect your Paddle account in a few clicks. No developer time and no middleware to maintain.

Live billing events

Read every charge, renewal, upgrade and refund straight from Paddle. Your commission logic updates as each one fires.

Every major biller

Stripe, Chargebee, Recurly and Braintree connect natively too. Anything else connects through the API.

Integrations FirstPromoter
Integrations FirstPromoter

Advanced Affiliate Software Features

Grow your top affiliates and keep control

White-label branding

Embedded dashboard

Marketing assets

Portal languages

A portal on your domain, in your brand

Run the portal on your own subdomain with full custom CSS and JavaScript. Affiliates see your logo, your colors and your terms throughout.

White-label branding

Embedded dashboard

Marketing assets

Portal languages

A portal on your domain, in your brand

Run the portal on your own subdomain with full custom CSS and JavaScript. Affiliates see your logo, your colors and your terms throughout.

Broadcast and automated emails

Message your entire affiliate base in one send, or trigger email sequences when a partner joins, hits a milestone or goes quiet.

Custom roles and permissions

Define what team member can view or manage across campaigns, approvals, payouts. Unlimited team members.

Manual commission approval

Hold commissions above a threshold for review. Log broken-link referrals manually with a full audit record.

Postback and ad tracking

Give technical affiliates server-side postbacks. Set how ad conversions track per campaign: on, held for review or blocked.

Two-factor and SAML SSO

Protect login and payment authorization with two-factor codes. Manage team access through your identity provider with SAML SSO.

AI assistant and MCP server

Ask your program data questions straight from the dashboard, or connect any MCP client like Claude. Read and write across partners, campaigns and commissions.

14-day free trial. No credit card required.

The Affiliate View

What your affiliates see when they log in

Affiliate Portal FirstPromoter

Casestudy

Casestudy

Industry / SaaS type

Within 3 years of launching JustCall's affiliate program on FirstPromoter, they achieved $2.4M in ARR and have been working with 1000 affiliate partners.

+1,000

Promoters

$2.4M ARR

Affiliate-assisted revenue

$200,000

Affiliate revenue per month

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Industry / SaaS type

Started with affiliate signups and influencer codes. Scaled to over €1.6M in affiliate-driven revenue with 9,000+ active promoters across creator channels.

$1.6M

Total affiliate revenue

$85,000 / month

From affiliates

9,000+

Promoters in program

Paddle affiliate tracking questions, answered

Paddle affiliate tracking questions, answered

These are the questions we heard more often.

These are the questions we heard more often.

Does FirstPromoter integrate natively with Paddle?

Which Paddle billing events can trigger a commission?

What happens to a commission when a referred customer refunds or churns?

How do affiliates get attributed if link clicks are unreliable?

How do payouts work?

Can I run affiliate, referral and influencer programs together?

How long does setup take?

Don’t see the answer you need?

Write to us and we will get back to you ASAP.

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Trusted by 3,000+ subscription businesses worldwide

4.5

4.9

Launch your Paddle affiliate program right away

Connect Paddle, set your commission rules and invite your first affiliates. Tracking and payouts stay accurate as the program grows.

14-day free trial. No credit card required.

Launch your Paddle affiliate program right away

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Launch your Paddle affiliate program right away

Connect Paddle, set your commission rules and invite your first affiliates. Tracking and payouts stay accurate as the program grows.

14-day free trial. No credit card required.