Case Study

How Submagic scaled to €1.6M with FirstPromoter

FirstPromoter gave Submagic the simple, effective platform they needed to turn creators and website signups into a 9,000+ promoter affiliate network.

FirstPromoter has been great, been loving the new update – much more cleaner and the new way of coupon codes is a game changer. Tracking is great and shows all numbers that need to be seen!

Submagic

David Zitoun

Co-founder at Submagic

14 days free trial. No Credit card required

Submagic

Submagic

Submagic’s initial growth came from affiliation with natural signups through their website and influencer marketing with creators, giving them affiliate codes.

Category

AI Tools

Pricing

$12/month

Employees

11 – 50

Program Type

Affiliate + Influencer

€1,635,717

In total revenue from affiliates

€85,000+

Per month

9,000+

Promoter

Why Submagic chose FirstPromoter

Simple, effective and the right fit

When looking for an affiliate marketing solution, Submagic wanted something simple and effective. FirstPromoter stood out as the best and easiest fit for their needs.

The combination of clean tracking, coupon code support for creator channels and invoicing handled inside the platform gave them everything they needed without building custom tooling around it.

Results

Submagic’s results with FirstPromoter

Since launching their affiliate program, Submagic has generated €1,635,717 in total revenue, averaging over €85,000 per month with a network of 9,000+ promoters.

Their initial growth came from affiliation with natural signups through their website and influencer marketing with creators, giving them affiliate codes.

Key Tips

Advice for businesses starting an affiliate program

Submagic shared four principles that shaped how they built and scaled their program.

  1. Reward generously

    Have a good referral percentage to motivate affiliates to be your best sales team.

  2. Give them assets

    Have great assets for them to use and make their videos.

  3. Keep them engaged

    Keep them engaged through emails and motivate them.

  4. Show it off

    Highlight your affiliate program on your website and showcase its earning potential.

Insights

More insights from Submagic

  • How do you recruit affiliates?

    We mainly recruit affiliates directly through our website, where interested users can sign up for the program.

  • Do you use any specific tactics to onboard and activate affiliates?

    Yes, we use a combination of automated emails and marketing assets.

  • What are the most important metrics you are following?

    The main metric we focus on is revenue growth generated through our affiliate program.

  • Which features have been the most helpful for your affiliate program?

    Invoices have been the most important feature for us.

  • Did you try other affiliate management platforms? If so, why weren’t they right for you?

    No, we didn’t explore other platforms before choosing FirstPromoter.

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