Why JustCall chose FirstPromoter
Cost-effective, compliant and well-integrated
FirstPromoter was JustCall’s first choice. They chose us for three main reasons: cost-effective pricing that’s simple and clear, integrations with Stripe and PayPal and full compliance with global standards.
JustCall tested other tools in the market but didn’t go with them. One platform quoted $50k a year plus 3% on every commission processed for the same features they now get with FirstPromoter and others fell short on compliance and support. FirstPromoter’s team, especially on bug fixes and feature requests, made the difference.
Results
JustCall’s results with FirstPromoter
Within 3 years of launching their affiliate program on FirstPromoter, JustCall achieved $2.4M in ARR and built a network of 1,000 affiliate partners.
Key Tips
Advice for businesses starting an affiliate program
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Wait for product-market fit
Launch an affiliate program only after your product has reached the PMF stage (ARR above $2M).
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Use a real tracking tool
Use a tool like FirstPromoter to track referrals and commissions. A spreadsheet is a good start, but it breaks down as you scale.
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Make the offer compelling
Create a compelling offer and reward structure. Perpetual rewards are the most attractive for affiliates.
Insights
More insights from JustCall
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How do you recruit affiliates?
Mainly through two sources: outbound via email and LinkedIn, where they build a targeted list of potential affiliates and reach out directly and inbound applications, where SEO and brand value attract high-value affiliates who apply on their own.
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Do you use any specific tactics to onboard and activate affiliates?
They emphasize booking a discovery call to understand each affiliate’s business and use case, then set up an email cadence to familiarize them with the product, best practices and tips for maximizing affiliate revenue.
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What are the most important metrics you are following?
Revenue has been their north star metric from the beginning. Not every affiliate who signs up generates revenue, so they focus their activation and enablement effort on maximizing output from their top 20% of affiliates.
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Which features have been the most helpful for your affiliate program?
Three stand out: tracking revenue generated per affiliate to spot traffic-source and lead trends, one-click payouts to all affiliates with no commission mark-up and integrations with Stripe and PayPal.
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Did you try other affiliate management platforms? If so, why weren’t they right for you?
Yes, mostly they were too expensive (one platform quoted $50k a year plus 3% on every commission processed for the same features), or non-compliant, since FirstPromoter holds all the certifications and licenses required to operate and store their data.